10 Secrets to Speak Powerfully, Persuasively, and Profitably

When you think of great speakers, who do you think of? Like when I think of great speakers like in world history, the

first person that comes to my mind is Dr. Martin Luther King. He was a he was like he was so powerfully moving. I

think of people like Margaret Thatcher, great speaker. Winston Churchill, great speaker. Ronald Reagan, Bill Clinton, uh

Barack Obama. These are people who are great. I'm not talking about politics. I'm talking about their ability to

communicate a message that moves the masses. I'm talking about great speakers. Uh Jim

Rome was a great speaker. Tony Robbins, great speaker. Um uh like y'all don't know who he is, but my good friend Kenny

Grant, great speaker. Great speaker. So when I when I think of great speakers

and I and I hear people say that people are afraid of public speaking, it absolutely blows my mind to

smitherreens. I like I don't know that I do anything that's more fun than speaking to a group of people about

something they care about. I can except maybe hitting a golf ball 300 yard. That would be like 300 yards. Okay, but

that's another conversation for a different day. Like I don't even know that that would be as much fun because

when you're speaking to a group of people about something they care about, you get to do that for 10 minutes, 20

minutes, 30 minutes, 40 minutes, an hour, sometimes an hour and a half. And you just get to stand up and share stuff

and and you can see lights come on in people's eyes that weren't there when you got started. It's amazing. And I'm

going to share with you 10 secrets to speak powerfully, persuasively, and profitably. How you

can speak better than 99% of presenters. Because most people most people who speak like I I

when I watch them I think to myself you know if you cared a little bit more you could do better.

>> And and by the way that's not a judgment that's just an observation. It's like you're talking about something that's

really really interesting but you are boring me to smitherreens. What are we doing? Like make the energy of your

presentation match the content. Anyway, so I'm gonna I'm going to tell you what I believe are the 10 most

critical factors. I might even throw in a bonus 11. Number one, most important. This is the

most important part of any presentation. The ideation, the ideation of your presentation. Now, when I say ideation,

what is what what is that ideation? Ideation. What's that? Well, I'm going to show you. So, so

number one is ideiation. Ideation is like the idea that create that causes you to create

a conversation that you're going to have with a group of people. And the idea doesn't just come from you.

I think one of the biggest problems that speakers have with ideiation is they want to talk about what they want to

talk about. Can I can I tell you that's almost always a mistake.

I don't ever want to talk about what I want to talk about. I want to talk about what the people would benefit from

hearing about. Sometimes that's what they'd like to hear about. Sometimes it's not. But what

I do, I'm let you in on a little secret. If I'm going to talk about something that people need to hear about, but they

don't like to hear about it, I'm going to title in such a way that they'll at least lean in at the beginning.

Do you follow me? See, the most important aspect of your speech, your talk, if you're talking in public or if

you're doing a Facebook live or if you're doing an Instagram live or if you're talking on Zoom or if you're

going live on YouTube or if you're recording a YouTube video, the most important part of your talk is the

ideation. Why? Because if there's no big idea, see, my ideiation attracts my audience.

Why am I talking to you about how to speak better than 99% of people? Here's why. Because I know that people say that

public speaking is people's greatest fear. They fear public speaking more than they fear dying. I can't imagine

that. I mean, I can I can imagine fearing public speaking. I can't imagine fearing

it more than you fear dying. Like like I don't know. I just I'm a little confused. And and I believe the fear is

not as much about the speaking itself as it is about what you imagine the outcome of your speaking is. And the re the

reality is the reason you fear public speaking. The number one reason I I've helped people cure their fear of public

speaking while I was speaking and teaching people about speaking. The reason you fear public speaking is

because you don't know what's going to happen. Like I don't know. I don't know. Maybe

they'll like it. Maybe they won't. Maybe they'll lean in. Maybe they'll hype me. Maybe they'll boo me.

Maybe they'll throw tomatoes. They're not going to throw tomatoes. But they will sit there if like this

impress me. If you think you can, they'll do that. And if that bothers you more than the passion you have for

transforming their lives with the idea that you came up with that could change everything for them, then you're flat

out of luck. Are y'all tracking? >> And so like the reason I came up with this topic is not because I like talking

about how to speak. All I I'm not even I'm not even what I would consider a

great speaker. I'm okay. I'm good. I'm good. I'm a good speaker. I wouldn't consider myself a great speaker. I I I

can think of a lot of people now. I am a I'm a really really really really good teacher,

but I'm not a great speaker. I don't according to my standard I'm not a great speaker. I can think of people who are

great speakers like who like categorically, inarguably, indubitably, incontrovertibly.

See, that's what I mean. I do goofy stuff like that while I'm talking. Why do I do that? I don't know. Because I

was like, wow, what other word means what without a doubt? I don't know. This one, this one, this I started going off

and and I can think of speakers, but I'm not but you don't have to be the most eloquent ortor of all times to be a good

speaker. You don't have to be a Ronald Reagan or a Barack Obama or a Bill Clinton or a

Margaret Thatcher. You can be you and be and still speak better than 99% of people. And so, um,

it attracts my audience, but it attracts them for the purpose of transforming them. I want to transform somebody's

life, somebody's life. Because the only reason somebody has to listen to you is so they can be a so they will have the

ability to do something after they get done listening to you that they didn't have the the ability to do before they

started listening to you. That's the whole reason you're having a conversation. Or they'll be able to

think of something after listening to you that they couldn't think of before listening to you. Or they'll feel

empowered in a way after listening to you that they didn't feel before listen. Is what I'm saying making sense? And so

the first thing you need to do is figure out some big idea that matters to a large group of people.

When you get ready to speak to a group of people, don't start in here. Start out there. Let the people you're going

to talk to provide the content and you provide the context. What do I mean the content? If I'm

talking to you about things you care about, it's so it's so crazy. Um, I have a friend, I'm not going to mention his

name, but he had an event. I think it was in Minneapolis, Minnesota. This is many years ago. This is probably 2017.

And he invited me to come speak at his event. And it was an event where he was selling a $4,000 offer. There were about

90 people there. Some of them were kids, so like 70 people who could buy. He gets up, he does his presentation, he makes

his offer, nobody buys. Then he gets this other couple who built this

multi-million dollar brand for this um invention that they created. He gets them to get up and speak and make an

offer. Nobody buys. I went over to him. I said, "Dana, oh, I told you his name. Sorry. Sorry,

Dana. I put you on front street, bro. But nobody knows your last name. I love you, man. Love you, man." Okay. I I said

I said, "Dana, Dana, don't worry, bro. When I get done, we're gonna have at

least 20 sales." And so I got up, I talked for about an hour, I got done, I invited people to

come take advantage of his offer, to come up to the stage, take advantage of his offer. 21 people said yes.

And one of those people was his mother. And he elbowed the guy sitting next to him. He said, "My own mom doesn't buy

stuff from me, but she bought my stuff from him." Now, why did they why did why did 21

people buy from me? Because I allowed them to provide the content and I provide the context. How did I let them

provide the content and I didn't even talk to them? This is what I mean. Because I knew the name of the

conference and the conference was about this marketing methodology. I'm not going to

tell you what the marketing methodology is, but it was about a particular marketing methodology.

And I knew that if this many people paid money to come learn about this particular marketing methodology, if I

can make my presentation in such a way that it made them feel like they would get the results of being

able to do this new marketing strategy based on my vision for their future,

my ability to tell stories about other people who I've already helped achieve this marketing method in their lives,

people that they already knew and liked and respected. So that's my my my story, my vision. And

then I've got a track record, they're going to buy. And so that's what I did. And 21 people

bought his offer from me. Now, I got paid a commission on that and all that. That's great. But the reason I tell you

that story is not because I was a better speaker than him or the other speakers that spoke.

But my idea for the presentation came from them, not me. Like I've got nine more. I actually have

10 more. But the if you don't get that one right, the rest of them don't matter.

When you get ready to create a YouTube video, if you don't get that one right, whatever else you get right doesn't

matter. I I I I like watching Oh, I I got my iPad right here. I like watching um Mr. beast talk about um how he thinks

about YouTube and the fact that they spend so much I so much time around the idea of the

video, the idea of the thumbnail, the idea of the title, the idea of the images that go on the title. Like

ideation is one of the most important aspects of the creative process, but too many speakers skip it.

So that's the first one. Okay, ideation how to speak better than 99% of people 10 secrets that to speak powerfully,

persuasively and profitably. So the second one, second one, first one's ideation.

The second one is interest.

What do I mean interest? I mean, your presentation has to be interesting. And as simple as that sounds, that is

one of the most confusing sentences you will ever hear in your life. Now, if I'm saying your presentation has to be

interesting, your presentation has to be interesting. That's six words. How could that be confusing? Six words. I mean,

which one's which one's confusing? It's not any of the words that are confusing. It's the sentence that's confusing. And

it's confusing because when I say your presentation has to be interesting, most people say, "Okay, I'm going to try to

be more interesting." Wrong answer. But we do have some nice consolation projects for you in the

back. The way to be more interesting is not by attempting to be more interesting.

There's only one way. How many ways? >> Talk to me everybody. How many? There's one way to be more interesting.

Become more interested. >> When you become more interested, you instantly become more interesting

because only interested people are interesting. People who attempt to be interesting are boring. You ever go to a

party and somebody want meets you and all they want to talk about is who they are and what they've done and where

they've been and they're attempting to be interesting and it's like if I can get away from this person, I will never

engage with them again. Right? The reason you're laughing is because you know it's true, right? And

so you you you don't become interested. Can I tell like in in in personal in in um personal communication with other

people, you know the way to be interesting? Ask a lot of questions. It's so simple. So where you from? How

many children do you have? Do you have any siblings? Like most people like test yourself. have a conversation with

somebody without telling them and just start having a conversation and see how many questions you can ask them in a row

before you run out of questions. If it's less than 10, you're boring. If if you can ask if you can't ask

somebody more than 10 questions, you are a boring person. You know why you're boring? Because you're not interested.

Now, I you've heard me say before the well the way the way you can make uh YouTube videos that are interesting is

by um is by being interest obsessing over other people's problems, but you don't even know what other people's

problems are. You know why? Because you can't ask questions. You know why you don't ask questions? Because you don't

care. So, you're not interesting. As soon as you look at someone that that

is a major problem in the world, it it it blows my mind. It blows my mind because there are real problems in the

world. How many of y'all know there are real problems in the world? And I was watching a YouTube video this morning um

because I'm studying you I'm studying a YouTube video of a woman who's uploaded 36 videos and she had 3.6 million

subscribers from 36 videos. That is a person who's interested. Can I get a witness?

And so, um, I'm watching this video and one of the things she said was, "I started a channel before and and I I I

started it with a trailer and I thought said, "I'm going to make this YouTube channel about having children and tell

me if y'all be interested in this." And she said, and it wasn't a YouTube channel, it was a Tik Tok. It was a Tik

Tok video. Tell me if you'd be interested. And most of the comments were, I don't feel I don't feel

comfortable having kids because the world is getting worse. I thought that's fascinating.

Is the world getting worse? Or are we more focused on the bad things in the world than we are the good things in the

world? >> While the world's actually getting better

because the reality is the world is getting worse, but it's also getting better.

In fact, the fact that it's getting worse is one of the things that makes it better. What does that mean? Where grace

did where sin did abound, grace did much more abound. Every time something's missing, it's not just an obstacle. It's

also an opportunity for people who are interested. So if like you're looking at the world,

oh I can't believe the world is this way. Then go change it. Okay. I'm going to I'm going to not be

so emphatic, I hope. Okay. So you have to be interested and you're and so you become interested in a group of people.

You become interested in their problem and then you become interested in finding ways to solve it. So you do a

deep dive. So the next time you have a conversation with one of those people or a bunch of those people,

you can without even a like without even this being your intention, they discover that you know more about their problem

than they do. So they automatically believe you have a solution. This is how you become a better speaker.

Like people, well my how do you speak? Like we just did a two-day seminar. I just did a two-day seminar. I probably

spoke for a total of what do you say Jawan? six hours, seven hours, somewhere in there. Over that two days, I didn't

have any notes. I don't need notes for my life. What does that mean? That means

you've heard me say a prepared messenger is better than a prepared message. A prepared messenger is one who has become

the message. If I'm if stuff I do every day, like do I need notes to tell you like how I groom my beard? I don't I

just do it every day. Like stuff I do is is just stuff I do and stuff you do is stuff you do.

But how much do you how I mean like take an inventory. How much of your time every day are you using to obsess

over solving a big problem for the world? Maybe that's why nobody's paying

attention to you. Because see most people create YouTube videos, most people who speak, they're doing it to

solve their own problem. Well, if I speak that, you know, so and so is going I mean, I get paid a lot of money to

speak. My speaking fee is $250,000. To talk for how long? Hour, 90 minutes, somewhere in there. That's crazy, right?

It's crazy. So, you'll probably never pay me that. And I'm okay with that. And guess what

else I'm okay with? I'm okay with not speaking if nobody pays me that. I got plenty of stuff to do. And so what

happens is the more value you bring in the world into the world, the more value the world imparts back to you.

Become a person of value. How do I do it? Be more interesting. Okay. Got to keep it moving.

That's number two, interest. Number three, an invitation. You have to give people an invitation. I got to get rid

of this jacket because I'm hotter than blue blazes. Okay. You have to you have to give people an invitation

into your conversation. But in order for you to give people an invitation into your conversation, your presentation

needs to be a conversation, not a monologue. A dialogue, not a monologue.

I love speaking at churches. I love it. Especially churches that talk back to

you. There's nothing like it. People People get excited. They say, "I'm sorry. Don't

apologize for that. You can't distract me, bro. Participating. Let's go." Right? And so, so one of the

things, one of the mistakes people make when they're speaking is they talk at people instead of with people. Does that

make sense? Yes. >> See how what I just did? Does that make sense? Yes. And y'all said, "Yes, it

does." So, we're having a conversation. Even if you don't realize we're having a conversation, even the people on YouTube

feel like I'm having a conversation with them because we feel vicariously

like the people we are perceiving interact. That's why movies are so effective because you can see yourself

in the in the main character or you can see yourself in one of the supporting characters. That's why movies are so

effective because people are have a na have natural empathy and it's it's it's it's not even easy.

It's natural for us to put ourselves in somebody else's shoes. And so give people an invitation to participate in

your presentation. And when you give them the invitation to participate in your presentation,

something magical happens. Then they start doing stuff. See, if you have something you desire people to

learn and you stand up and talk at them, maybe they will get it, maybe they won't. Some of them might get it. But if

you can figure out a way to get them talking to themselves and giving themselves your presentation,

they are way more likely to learn it than if you're just standing up doing a monologue. Like I see people writing

down notes and some people taking notes on their phone, some people taking notes on the pad of paper. See, that's because

we're having a conversation. That's getting you involved in the presentation. Every time you write down

a note, do you understand you are getting involved in the presentation? Like if I say something funny, which

doesn't happen very often, um I just say stuff I think is funny. So for me, I say a lot of funny stuff,

but for other people, well, just live through it. Just just just endure. Um so so when I say something funny and you

laugh, I just invited you into the presentation. If I tell you a sad story and you're

about ready to burst into tears, I invited you into the conversation. I gave you an invitation to feel things,

to do things, to say things. That'll make you a better speaker. See, here's the problem. When speakers

speak, they think the the signs of a good speaker is being impressive. That's not a sign of a good speaker.

That might be the sign of a good performer. Maybe that's not the sign of a good speaker.

Sign of a good speaker is not that you are impressive. The sign of a good speaker is that you are impactful.

And impact is very different than impressing someone. See, when I impress you, you think I'm awesome. But when I

impact you, you realize you're awesome. That's the difference. And why is it important for you to feel like you're

awesome? Because you're going through something. And the thing you're going through right

now might feel hopeless and helpless. But I might say one little sentence as a speaker. You might say one little

sentence as a speaker. And that one little sentence gives you hope and gives you help. And now I've impacted you. So

you can go do something about the thing that you thought was bigger than you. You can go slay that Goliath with one

stone in a sling. >> Are y'all tracking? And so, so it'll make you a it'll make you a much better

speaker. Like it and it doesn't it does it literally doesn't matter. By the way, I'm gonna I'm gonna give you all one of

like our YouTube channel's doing decently. It's doing pretty well. I mean, we've got 1.2 million subscribers

up from 10,500 three and a half years ago. So, that's relatively significant. One of the reasons that's the case is

because I've given the people who are in this studio an invitation to come in here so that I have somebody to talk to.

So, I'm not talking to a camera. If I was talking to a camera, oh, boring. You know why it's boring? Because I'm

bored. I'm talking to a camera. I'm looking in your eyes and I'm seeing that you're

getting this. Oh, I'm getting jacked out my natural mind because I gave people an invitation to

participate with me and because y'all are here like all of you contribute to the energy of this YouTube channel so

that people online can feel something because I got I have the ability to talk to people who can feel something and not

talk to a stupid camera that can't feel anything. Camera's not stupid. It's not smart either. It's just a camera. Okay.

So, so an invitation. Now once you get past the ideation and the interest and the invitation, now comes the content.

There has to be some instruction. You have to teach people something they couldn't have learned without you or

didn't know before you. There must be some instruction in order for them to be in order for there to be instruction.

You must have learned something. You have to have learned something in the past in order to teach something in the

present that's going to impact somebody's life in a way that causes them to learn something they didn't know

before. They listen to you. Does that make sense? And so most people don't spend enough time learning. So I was on

I was we were coming back yesterday on the jet and I had a couple of my VIPs with me and Clay asked me a question and

I answered him. He said, "Well, that's a really good answer, but that's not the question I was asking." So I said,

"Okay, ask me the question again." He asked me the question again and I answered him. He said, "That was a

really good answer, too." But that's not the question I was asking you. I was He said, "I was asking you like when people

ask you all these questions, do you have a framework for coming up with these answers?" Because he's in my VIP and he

sees people like I I do a Q&A in my make more offers challenge and he sees people asking me questions at a seminar or

wherever and then I give answers and he's been here in studio before and people ask questions. I give it he's

like like what's your framework for doing that? Oh, I said, "No, I don't have a framework for that."

And I don't. I said, "The reason I'm able to know like recall all these answers that I've learned is because I'm

a slow reader. It's my dyslexia." I don't know if you've ever read the book um The Gift of Dyslexia. It's amazing.

Um and and so in that book, the person talked about and I did I was like, "Oh, that's why I can remember things."

Because my has a photographic memory. They definitely don't. But it's easy for me to remember things I care about

because I'm a really really slow reader and reading is really really hard for me. It's like work. It almost makes me

sweat in my at least it makes my brain sweat. And so I'm reading and it's really really laborious. And so if I

learn something in a book and it's really really good, I memorize it so I don't have to go back and read it again.

And so and I know it see sounds like an oversimplification but I'm like that's the whole thing. I remember things that

are important to me so I don't have to go back and read them again. And and I don't I didn't even know that I was

doing it consciously until somebody pointed it out, right? And so um um you have to have something

that you can teach people. That's the instruction. And then your your talk needs some ingredients. So Oh, I didn't

write down instruction. Let me write instruction as number three. Okay, now I'm going to change the color

because you are getting bored with green. I don't I don't know how I know you're getting bored with green. I just

I just felt it. Okay, so then um one, two, three. >> I just want to make sure I'm on the

right number. Oh, invitation. That's right. Invitation. Man, I It's okay. It's all

right because, you know, with a digital Blackboard, you can do stuff you can't do with a regular blackboard. I can move

that down. Oops. Tada. Yeah, that's what I said. Say it. Say it

backwards for the people in the back row. Wow. Okay, so um three was invitation.

Okay. So, we got we got invitation, we got instruction was number four, and now we're on ingredients. And I know.

Okay, now we're on number five. Number five. Number five is ingredients. Now, what do

I mean ingredients? Every talk needs to have certain ingredients. Hope I spelled that right. Ingredients.

Ingredients. Ingredients. I did spell it right. Okay. So, so what are the ingredients every talk needs to have?

Okay. Here they are. You need to have some principles there like some laws that produce the

result. you uncover some laws, some secrets that that produce the results that the people that are listening to

you are looking to learn. Okay? And then um you need to have some what's the word I'm gonna

some parables, stories, and you need to have some pictures

either on a PowerPoint presentation or you can draw them on the board, right? You can draw them on a piece of paper or

you can act them out. But you need to have you need to have pictures for the visual learners. You need to have

principles because that gives people step-by-step instruction. And then you take the principles principles and you

take the pictures and you wrap all of that stuff up in a story. And when you wrap it in a story, what

happens is it makes it easier for people to digest. It's it's literally like if all you're doing is teaching principle,

the first thing you do is this, second thing you do is this. The third thing you do, fourth thing you do is this,

fifth. Can you imagine if I was just standing up here just giving you reading off this list? how boring that would be.

And when you wrap it in a story, what happens is it's like taking the difference between taking medication

with water and make taking medication without water. Right? Now, what did I do? I just that

was a word picture that everybody could see. If you stand up and you just give people a bunch of principles and you

just read off a bunch of list or you read off recipe, what happens is people choke on it. But man, if you wrap it in

a story, it's like, "Oh, that's palatable." Why? And here's the cool thing about

stories. Stories are easier for people to remember. By the way, I told y'all the story about

my friend whose event I spoke at. Remember that? Um, how many people took advantage of his offer?

>> 21. Why did you remember that? Because it was in a story. But if it was in a list, you wouldn't have remembered it.

Do you see how what I mean when I say wrap it in a story? It just makes everything more makes it

more it makes it easier to remember. It makes it easy for people to relate to people in a story because we I I don't

know if you if you've ever spoken in front of a group of people and made an offer. I know what it feels like to make

an offer and have nobody buy anything. I spoke to 400 people one time, if you can imagine that. And nobody bought

anything. And then I realized I was in Missouri, the show me state.

And guess what I did? I decided never going to go back to Missouri and do a seminar again.

It was easy. this is an easy fix. Just don't go to Missouri. They want you to show them and then they don't believe

anyway. Okay. So, so but so I could relate to how he felt when he was in that situation.

And so, um you've got to have certain ingredients. Now in addition to the ingredients

you have to have this is one of the most this will this will the number six is going to help you

stop worrying about one of the biggest fears people have in public speaking. But what if I stand up

there in front of all those people and I open my mouth and nothing comes out? What if I run out of something to say?

If what I'm about to show you is the secret to never running out of something to say and it's one of the secrets if

you if you desire to get be get to the place in your life where you can do powerful, persuasive and profitable

presentations without notes, this will help you. You ready? You have to have inventories.

What do I mean inventories? Well, you need inventories of stories. You need inventories of principles.

You need inventories of proof. These are some of the things you need inventories of. And so if you got

inventories of PR stories, inventories and I and if I wanted if I wanted to eliterate that, I could have said

inventories of parables, inventory of principles, inventories of proof. You need inventories of pictures that you

could like if I highly recommend that you guys pick up a book my son told me about a long time ago called Draw to

Win. And it teach. It's a book that teaches you how to draw stick figures while you're doing a presentation. You

say, "Is that where you learned it?" No, I was doing it before, but I it did help me get better at it.

It is a great book. And what's amazing about that book is they solved a problem the world didn't even know they need

that the world didn't even know they had. What is that? People hate doing PowerPoint presentations.

I hate creating them. I don't have to create a PowerPoint presentation before I come out here and speak. Would it be

beneficial if I did? For some people it would be, but for me it wouldn't be. And there I mean there you can use

PowerPoint effectively. In fact, while I'm since I'm since I'm talking about that and I'm on Okay, you need to have

inventories of PowerPoints. Okay, so while you're while you're doing if you're going to use PowerPoint, here's

how you use it. I'm gonna I'm gonna like here's how you keep from killing people with a PowerPoint presentation. Are you

ready to say, "I'm ready." only have have a an image on every slide. A picture of something, picture,

video, something. You want to have a visual image on every slide. And never, everybody say never

>> never have more than one sentence on a slide. If you if you're going to use

PowerPoint, that's how you use it. And never make the image and the sentence come up at the same time. You make the

image come up first. Then you teach about the image and then you bring on the words because if you

don't do that, they're going to stop listening to you and start reading the PowerPoint.

By the way, that was worth the price of admission. Well, that's right. There was no price for admission. It would it was

worth the price of admission if there was a price for admission. Okay. So So you want to have an inventory of all of

these things. You want to have an inventory of quotes. I have a I have probably I don't I'm

going to say I have a I have a Google doc that has at least 300 quotes on it. I have one with quotes and then I have

one with my quotes. And see, you memorize other people's quotes. I do too. But I also memorize my

own quotes. You need an inventory of poems. If you can keep your head while all

about you are losing theirs and blaming it on you and trust yourself when others doubt you, but make allowance for their

doubting, too. If you can wait not be tired by waiting or being lied about, don't deal in lies or being hated. Don't

give way to hating and yet don't look too good or talk too wise. If you can bear to hear the truth you spoken

twisted by naves to make a trap for fools or watch the things you gave your life too broken and stoop to build them

up with worn out tools. If you can if you can force your heart and nerve and sin you to serve their turn long after

you are gone. And so hold on when there is nothing in you except the will which says to them hold on.

If you can talk with crowds and keep your virtue or walk with kings nor lose the common touch. If neither foes nor

loving friends can hurt you. If all men count with you, but none too much. If you can fill the unforgiving minute

with 60 seconds worth of distance run, yours is the earth and everything that's in it. What's more, you'll be a man, my

son. What's more, you'll be a man, my son. My wife quoted that poem to me when we were dating, and I said, "Oh, it's on

now. What's the name of that?" And and so I put that in my inventory of poems and and y'all are like y'all are like,

"Oh my goodness, that's so good." I know. And it wasn't even I didn't make it up. I didn't tell you I made it.

Guess what? I didn't have to make it up in order for it to impact you because we could all feel those if you can force

your heart, nerve, and senior to hold their turn long after they were gone. And so hold on. Like we can all feel

that. And then when you're quoting a poem, you don't just quote it. You like you like

feel it. Is what I'm saying making sense? >> All of these are by the way, let me let

me make sure I say this. Let me make sure I say this. You don't have to do all of these every

time you speak. You take three of these things and you you have to have ideiation every time

you speak. You have to have invitation every time you speak. But you don't need to do all you don't

you don't need to have you don't need to have stories and pictures and proof parable. You don't have to do all that.

Doesn't hurt though. You need an inventory of frameworks. You need an inventory of lists.

You need an inventory of recipes. You need an inventory of formulas. All of these things will make you a

better speaker because if you have them in your inventory, you don't have to um what was I supposed to say right here?

Like if you forget where you are, you just pull something out of the inventory basket and just use that and nobody will

ever know the difference. You know what I love about speaking more than I love about singing? Singing

obviously sounds better than speaking, but you know I depends on who's singing. But you know what I like about speaking

better than I like about singing? If you're singing a song, everybody knows the words, so they know when you mess

up. But if you're speaking, nobody knows what you're supposed to say. Sometimes you don't even know what you're supposed

to say. So if you mess up, the only person that knows is you. What a great aspect of speaking. Like I

I'm going to give you I'm going to give you today um 10 ingredients to speaking more powerfully, more persuasively, more

profitably. Nobody knows what's on my list but me. And I don't even remember all the things that are on the list. I

wrote them down so I wouldn't forget any. So, nobody knows if I messed up. I may have already messed up. You don't

even know. And I'm not going to tell you. Do you see how cool this is? It's like

there's no there's nothing for me to be afraid of. One of the things that I'm going to recommend that you do that's

not on my list is is if you are speaking to a group of people and you make a mistake, just lean into the mistake.

Because sometimes I trip over my tongue. Not literally. I'm Can you imagine somebody walking? No. No. Right.

I know what you're thinking. You're thinking, "What is wrong with him?" I don't know. But every time I say

something, my brain thinks of something without me doing it. It just pops in my head. So, in fact, so crazy. I was when

I was in Omaha, Cap Chapfield has a podcast and he invited me to come speak to his podcast on his podcast. So he's

interviewing me and he got ready to ask me a question and he says, "Yeah, there was this documentary a handful of

decades ago and I just started imagining a handful of decades like and I was like how big

do your hands have to be to hold a decade? How many decades can fit in?" And all this stuff starts going in my

head and we're having a and I was really tired and I get really loopy and this stuff really happens to me when I'm

tired and then I attempted to push the thought away. Stop thinking this. Stop thinking. And then I just broke out into

hysterical laughter and I couldn't stop. And I am laughing so hard. Tears are coming out of my eyes and I can't stop.

I was out of control. I was like a little kid. But it was what it was.

Now hopefully they edit that out. Hopefully they edit that out. But if they don't, I'm cool with it. Here's the

here's the cool thing. I realized a long time ago that nobody expects you to be perfect. I don't expect any of you to be

perfect. If you were perfect, that would shock me way more than if you weren't perfect. If I were perfect, that would

shock you way more than if I wasn't perfect. This morning when I was recording a

video, I stumbled over my words and we had to start the video over and I said, "You should talk. Now I just read about

I just leaned into the fact that I messed up. I don't cover why would I cover it up?"

Do you know what the word sin means? The word sin means you shoot an arrow at a target. It falls to the ground before it

hits the earth. I mean falls to the ground before it hits the target. See, I just messed up right there. Falls

through the ground before it hits the earth. Falls through the earth on the ground to

the dirt before it hits the earth. What am I? No. See, I just messed up. But it's okay. And I didn't do that on

purpose. I just, you know, sometimes when people are speaking, they'll have they'll have Noah like carrying the ark

of the covenant across the Jordan River with all the animals on it. It's just like right be because you you start

talking really really fast and just stuff comes out because you have all these different But it's okay. Just lean

into it. That's what I'm saying. It's okay to make mistakes when you're speaking in public. Nobody expects you

to be perfect. That's my point. Okay. So I see when you become comfortable in

your own skin, you can stop worrying about what you think other people think about you. By the way, the thing about

inventory is it'll change your life if you'll do it. Okay, next one. Impartations.

Number seven, impartation. What's an impartation? It's when you impart something to people.

One of my favorite things to impart on people when I'm speaking to them is to impart on them my belief in them. Like

when I'm talking to you, I know you don't know yet you can become a great speaker. I know it. I know you can. I

was an introvert. When I was 12 years old, my dad introduced me to one of his friends. He said, "Son, tell Mary your

name." And I broke down and started crying like a little baby. I'm naturally an introvert even though I operate as an

extrovert in my arenas. I'm going to a mastermind tomorrow. I will sit in the back and mind my own

business. Somebody wants to come talk to me, great. If they don't, great. I don't need any attention. It's not my room. I

don't want any attention. If I go to a party, you have never seen a bigger wallflower at a party than me.

I have no idea what to do. No idea. You think you think I'm an extrovert? see me at a party if it's not my party. I don't

I'm even when I invite people to my house, like when we have Thanksgiving with all my family, I'm just like I'm

just going to chill and do my thing and help everybody else do their thing. I'm like I don't want to be the center of

attention ever just because that's who I am. So I know that if you're an introvert, you can

become a great speaker. In fact, sometimes introverts can be better speakers than extroverts because

introverts oftentimes spend more time thinking than they do talking. So when they talk, they have something to talk

about. Sometimes extroverts spend so much time talking, they've already run out of word. They ran out of words three

years ago and they're still talking. There's nothing wrong with being an introvert. I just think I'm funny. Pray

for me or judge me. Either one is good. Okay. So, so impartations. One of the most valuable things that you can impart

to people if you are a speaker is impart your belief in their ability to achieve the thing that you are talking to them

about. So they can borrow your belief in them to build their own belief in them. Because I'm telling you, there are

millions of people alive in the world today who haven't heard an encouraging word in years.

Think about that. So, impartations, where does the time go? How's how

Anyway, I'm not even going to go there. I'm not going to draw any attention to the fact that I'm almost out of time and

I still have three. Oh, I just did draw attention to it. Okay, so Okay, number eight.

I kind of talked about this already, but I'm going to talk about it in a different way.

Illustrations. And I talked about having an inventory. I talked about having an inventory of um

pictures that you draw. But an illustration is more than just a picture. An illustration can be a video

of something happening. An illustration can be a video testimonial. A an illustration could be a

a person in the room who you've helped do the thing you're talking to the crowd about and you bring that person up to

give a testimonial. That's an illustration. Does that make sense? It could be a picture that you draw with a

story that you tell. That could be an illustration. Uh, sometimes I'm teaching about

disruption following intention. And while I'm teaching it, I say, you know, like if you start working out when

you've been out of shape and I get down and start doing push-ups, while I'm talking about disruption

following intention, when you start working out and you haven't worked out in a long time, you don't feel stronger

first, you feel weaker first. What am I doing? I'm illustrating my point. I'm not just saying it. I'm showing them

what my point looks like. Does that make sense? >> Okay. And then number nine,

you got to have this one. Number nine is invocation. What is an invocation? It is where you

challenge them to take advantage of the transformation that you've talked to them about.

So, um, it's it's mind-blowing to me. Like, I I

can kind of remember our first television when I was a kid. It was black and white. There were no channels.

We had a te we had a TV antenna that was made out of aluminum on top of the house. If we're watching NBC, CBS or ABC

or PBS, any of those, my dad would have to go outside, go up on the roof and turn the antenna. You remember that,

don't you? Right. That turn the antenna, right? And and and I can remember watching Walter

Conrite on black and white television. I can remember watching Neil Armstrong walk on

the moon when I was in elementary school. Like I like on black and white TV.

and and like and then right now if you go back if you go on YouTube and if you watch a golf tournament from like 1980,

you can't even see anything. You can't see anybody's face. You can't see the ball. You like, how do we watch TV back

then? And now any 13-year-old with an iPhone phone or an Android can upload a video

to the internet on YouTube or Tik Tok or Instagram and people can watch them in 4K.

That's mind-blowing to me. I did an event in Omaha, Nebraska. I've never been to Omaha, Nebraska. Sent out

some emails, mentioned it on my YouTube channel. I'm going to be going to Omaha, Nebraska. And guess what? 140 people

showed up in Omaha, Nebraska. I didn't even know 140 people could fit

in Omaha, Nebraska. Okay. So, so um I am going to be in

California, Orange County, California on November 7th and 8th, 2025 doing an event called Wealth Accelerator

Live and I've brought a team of Avengers who understand wealth creation and who understand content creation who are

going to be there with me. People like um Garrett Gunderson, the author of What Would Billionaires Do? What would the

Rockefellers do? People like Adley Kinsman, the creator of Viralish. People like Graham Cochran. People like Well,

they're not people like them. They're actually them. Why don't Why do I keep saying people like, but anyway, those

are the some of those are only some of the people I'm inviting. I'll be there and I'll be speaking for at least six

hours and teaching for at least six hours on wealth acceleration. Like if you go to um wealth acceler uh

wealth acceleratorlive.com I think it is. Anyway, we'll put a link in the description when the video is

over. Wealthaceleratoralive.com if you go there if you want to come. And the only reason I'm I don't like to promote

stuff on my channel like that. But the reason I'm telling you that is because I don't want you to be living in

California or somewhere near California and then find out after the event is over I'm going to be there. So, and

probably next year we'll do some events around the country, unless of course we get this building that I'm going to go

look at today. And then we'll be doing a lot of events in Tampa, Florida. >> So, okay. So, um that was number nine.

And number 10 is indoctrination. What's indoctrination? Indoctrination is teaching. Doctrine.

The word doctrine means teaching. Indo indoctrination. Now, what do I mean indoctrination?

Well, here's one of the things I learned a long time ago. For those of you who are speakers and you think you're going

to stand up and you're going to talk for 20 minutes or you're going to talk for an hour or you talk for three hours and

you think you're going to change somebody's life, you are truly a legend in your own mind and nowhere else.

Because here's one of the most valuable lessons I've learned about creating lasting transformation. If you're taking

notes, this is a writer downer. You ready? You can't teach a kid to ride a bike at a seminar.

The best I can do while I'm speaking to you on a YouTube video, while I'm speaking to you at a conference, the

best I can do is inspire you to go home and study the thing that I got you started thinking about so that you can

become better at that thing. And if I'm going to inspire you to go home and study, I might as well give you

an opportunity to go home and study me teaching the thing I just inspired you to start learning.

>> Does that make sense? And I'm not telling you that because I have something to offer you right now. I

don't have anything to offer you right now. I'm telling you that so that when you stand up and speak, if you want to

be a better speaker and you really want to create lasting change in somebody's life, create some kind method of

indoctrination. Whether it's a book, whether it's a course, whether it's a coaching program, or whether it's a

mastermind, create some form of indoctrination that they can go home and study after you're gone so that they can

become a better version of themselves. And that's how you can speak better than 99% of people. 10 secrets to speaking

powerfully, persuasively, and proper and profitably. Thanks for watching. Bye for now.