Build a $30K/Month Local Lead Gen Agency with AI and Meta Ads

My name is Owen Rensland and I currently run a business that makes me just under half a million dollars a year helping

local businesses get more customers with social media ads and AI. And since I started that business, I've helped more

than 30 strangers build the exact same thing. Some of them are even at 20 or $30,000 a month.

>> In less than 2 months, I've went from making $0 in 7 months to now making thousands of dollars. I've signed

multiple clients. This is the best program in the market. >> And every single one of them learned it

from the exact series of videos that you are about to watch. There are a lot of people that have paid over $7,000 for

this stuff, but today you're getting it all completely for free. And here's the reason why. I quit charging money to

teach this because this industry is full of of people renting lifestyles, selling a dream about a business that

they don't even run. And honestly, I'd rather just put this entire thing on YouTube than share a category with that.

For full transparency, I make all of my money from my agency where I help local businesses. I make a little bit of money

from a software that I use as an affiliate, but I make nothing from you. There is no course link below or

coaching below. Like this is the course. My promise from me to you is that this will undeniably be the most valuable

video that you have probably ever watched on the entire internet. And if you actually execute this, I mean not

just in like an hour or two, like the entire thing from start to finish, you will have everything that the people

that paid $7,000 had. What they did with it was on them, and what you do with it is on you. I just ask one thing. Please

use this information to actually help businesses. This can completely change your life. It can replace your job. It

can change your life like it did for me and all the others that I've helped. But only if you show up with good

intentions. And just so you understand the scope of this, this information alone allowed me to go from a broke car

wash employee making minimum wage to making just under half a million a year at 20. And I'm currently living my dream

life. Like I literally this is everything I've wanted ever since I was a kid. And honestly, this video would

have saved me years of constant failures. So please enjoy it. In this video, we're going to cover a ton of

stuff. First, we're going to go through a couple minutes of just background stuff, and then quickly jump into

exactly how to run meta ads and all of those fundamental skills. Shortly after, we'll do an in-depth breakdown of how

the software works to convert their leads into more jobs and customers. And just to give you an example, one of my

clients has over $4 million in pipeline value of scheduled appointments right here in this singular sub account. And

during that, I'll have you build out your business, literally split screen on the side with me. Then we'll go through

your niche, your offer, and then some fundamentals. And we'll go straight into the actual service. Because before we

actually can understand how to sell this service and get clients, you need to first understand what you're selling.

Shortly after that, I'm going to teach you everything that I know about getting clients, and then you will have

basically everything you need to get this business off the ground. How to get clients, how to offer the service, and

an in-depth breakdown of me doing it live in front of you. and most importantly, how to also scale and get

to the next level, make 10, 20, even $30,000 a month by helping businesses in this way. So, before anything else, let

me just explain exactly what this business actually is. Local businesses such as home improvement contractors

make a ton of money, like 10 to 50K every time that someone hires them for a job. Literally, one job. And their

biggest problem is not doing the work. Okay? It's getting more work. To keep it simple, that's exactly what I sell. I

sell sitdown appointments with homeowners that are actually looking for a contractor's service. I'll run the

company's ads on social media like Facebook and Instagram. And with the main software we use, we convert a lot

of those leads that come in from the ads to appointments and more importantly close jobs for these companies. With

this business, I don't charge some kind of monthly fee for companies to work with me. I charge for every shown

appointment that I get a company. So, a sitdown appointment. So, our incentives are exactly aligned. And think about

what that means for the business owner's side. He pays a couple hundred bucks for an appointment with a homeowner that's

actually looking for his services. That appointment might turn into a $10 to $30,000 job. I mean, he would do that

trade every single day for the rest of his life. And that's why I've had companies pay me for this service for

years straight. I mean, I've had individual companies pay me over $50,000 in profit for the time that we've worked

together. And it's because instead of them having to rely on referrals and just getting calls, we can get them

predictable jobs booked onto their calendars and make them more money and charge a percentage of it. Most

companies I sign on pay anywhere between $2 and $4,000 every single month just for these results. Now, here's why this

works so stupidly well right now. Think about the everyday business owner, right? Think about some decking company

that relies completely on referrals, yard signs, doortodoor, just getting calls, hoping that people are going to

call. Like my system that runs primarily on AI can get them predictable jobs month over month and every local

business in your area has that same problem or at least some version of it. Like they're just not making enough

money utilizing social media and AI and they know it too. They just have no idea on how to fix it. That gap between I

know I need this and I don't know how is the business. By running this business, you are the bridge. And the version of

the bridge that I run, the one in this video, is running ads for them on social media using AI to help them get more

appointments because appointments are the one thing these guys will pay for forever. What's insane though is that AI

does most of the heavy lifting for this business. I mean, it creates the ads, the qualifying, the follow-up, the

appointment booking. Like, all of that gets handled by AI. Now, zoom out for a second because timing here matters. In

1998, the internet blew up and most people looked at it and thought it was some kind of fad. It's a toy. I'll pass.

it doesn't really mean anything. And they watched from the sidelines as the people who took it seriously made a crap

ton of money. And not because those people were smarter, just because they were bouncing on the right opportunity

at the right time. I know it, you know it. That is where AI is right now. And if you look on YouTube or anywhere to

start some kind of business and make some kind of money online, whatever it is, it's like see trading, drop

shipping, Tik Tok shop, but like what actually makes sense? Trying to trade and essentially gamble your way to

success or selling products that aren't even yours. And with this, you learned valuable skills, running ads, marketing,

sales, client fulfillment, utilizing AI, and you'll genuinely build something real by solving an actual problem. And

you have the advantage that these people don't, right? Most contractors are 35, 45, 55, whatever it is. Like, they

didn't grow up online. Unfortunately, most of them can't tell AI from autocorrect, but you likely did grow up

online. Like, they don't understand this stuff like me and you do. With this, there's no product to buy like drop

shipping. There's no spending a ton of money to try to deliver the service and for shipping, whatever it is. The client

funds just about everything here. And your customers are not broke. They already make millions of dollars. They

just need someone to help them amplify that. So, that's the model. That's why I bet everything on it over the last 2

years. Now, here's exactly how it actually works. So, we run meta ads on Facebook and Instagram for companies

that look just like this. I'll show this in a second. convert all of those leads that come through on that ad into booked

appointments using a software called HighLevel using the AI systems that they offer and then you get crazy results.

You'll get hundreds or even thousands of leads for these companies and it'll result in recurring revenue month over

month. And here's a clip of the actual impact that this can have on the contracting business.

>> Sweet. So, just to recap again, just to kind of summarize things, we launched ads one week ago. We've gotten four

booked appointments, two shown, one closed. It'll click around 37,000 and then maybe another one comes through at

around like 40ome as well in a week. >> Yeah. Yeah. The other one I'm not I can't really pinpoint when they're going

to when they would pull the trigger. When they move forward and going to go with us because it's so complex and I I

was able to pump their problem out um what they need done. We got two more appointments we got to see. So

>> great. That's awesome. >> If we can continue to get leads of this quality, then we'll be just fine because

I know at least one of every four of these type of leads I'm going to sell regard uh there's no doubt

>> you'll get no leads that aren't this quality because we have the qualifications so so perfectly set.

>> Right. Right. Yeah. Listen, as long as the customer can afford what we're doing, that's that's all we asked for.

So, uh it's a little bit of a luxury product. These two points I saw now uh there was no doubt that uh they can

afford what we're offering. That's that's all you can ask for. As long as they can afford it, we have the

opportunity to sell it. >> So, that right there is an example of one of the clients that I recently just

started working with, which is a decking company. And the thing is is that I've worked with companies for the last like

2 to three years making them literally millions of dollars in contract to job value. And it's like all from ads that

look exactly like this. >> Getting debt quotes near Hampton Roads. Before you sign anything, check three

things. One, are they a class A contractor? Two, are they A+ rated with the BBB? Three, are they actually

certified by the manufacturer like Trex Pro Platinum? Miss Even one and you're gambling with your biggest outdoor

investment. We check all three and few builders in Virginia can say that. Our decks are built to last decades, not a

few years. With backed materials, backed workmanship, and a company that will still answer the phone in 10 years. We

cover every deck project from the Outer Banks to Richmond. And every military family gets a discount as a thank you.

Click learn more below and get your free no pressure estimate today. >> Not only are you going to learn how to

make ads like that, you are going to learn how to convert their leads into more customers, how to get clients, how

to get companies to pay you money for this, and ultimately how to scale one of these businesses to make anywhere

between$ 10 and $30,000 a month, just like the people that I've already helped. So, I'm just recording this

quick video to explain that you have everything that you need to win. Please understand that the videos are insane.

Okay? You do have all of the tools and resources in these videos. Okay? It's just simply about working, working

harder, working more, doing more, being faster, failing fast, being relentless in pursuit of this goal. Because like

I've accomplished a lot by my age. I'm just turned 20, not as much as I'd want to, but whatever the point is, it's like

it's mostly because of my speed and work ethic. I can't force you to work hard, but if you implement fast and you fail

fast, so you know, you find out something doesn't work, you immediately change it and don't look back. And don't

make the same mistake twice. Please, if you learn something, do not make the same mistake twice. That's the

definition of learning. You have to be very careful about that. Oh, something didn't work. Learn from it and never it

should should never be an issue ever again. But the idea is like you need to do way more than what's required. Okay?

Like you might think you know what's required but you don't. Okay, there is a reason why it took me so long in the

beginning to sign my first couple of clients to make any money. It literally took me like almost about two years to

make any money online and I had access to really good courses but like I wasn't fast enough. I wasn't working hard

enough. I wasn't doing near enough. So do way more than what you think is required. So that's this video. See you

the next one. So, in this short video, I want to explain to you signal versus noise. When you're trying to start one

of these businesses or, you know, even trying to make money online, most people are reading books or like watching a

bunch of short form content, watching, you know, a bunch of reels, watching a bunch of YouTube videos, just trying to

figure out like what business model they want to go with, what they want to, you know, make work, trying to find the

perfect thing. And that right there is a lot of noise, right? That's a ton of noise. And by buying this program, by

being a part of this group, you now have a set signal, right? And it's your responsibility to put blinders on as if

you were a horse racing and remove all of that noise as you get more firstparty data. And what I mean by that is as you

go grow the business, as you know what's working, know what's not, you just have more experience by doing it. That's

first party data. You know, experience through doing. The noise should almost go to zero. You're not consuming

business videos online. You're not consuming Instagram reels about business. You're not doing any of that

because you're doing the thing, right? And the only time that you should be experiencing noise is if you need to

solve a specific problem. But even then, you come to me and we solve it. I need you to be very careful about this from

now on. Okay? Because there's infinite amounts of noise in so many distractions. But from now on, you will

now focus on the signal and focus on building the business and failing by doing it and learning based on your

experience. If you need outside help to solve some kind of specific problem, you're going to reach out to me or

you're going to go to the videos in the program first and then reach out to me after if you can't find it. As you make

more money, as you, you know, further advance your skills of being a business owner, the signal goes stronger and the

noise grows quieter. You know, eventually you don't really consume content. You don't really listen to

content. You don't really do anything other than what's right next in front of you for the business. And that's how it

should be. So many people continue to consume noise. It distracts them. It causes them to have shiny object

syndrome. When the truth is is you need to focus on that signal, right? You need that first party data. You need to learn

more by failing. And that's the only way that you'll make this work. And another thing I want to explain is like how when

horses are racing, they have blinders on, right? For the next 12 weeks, I want you to put the blinders on. Okay? You

know, they the reason why they have these blinders on is because like they only can see the finish line in the

race, right? It's the same thing with this. Do the same thing with this program specifically. For the next 12

weeks, the only source of non-fiction material that you should consume is in this program. Okay? No other YouTube

videos, no Instagram videos, nothing. Okay? Let go of everything that you think you know already about business,

you know, unless you're already successful. Unsubscribe from all the email lists. Close all of the books

you've been reading. It's just a waste of time right now. Remove all the videos, podcasts, any other educational

material from your life. I'm asking you to do this. And you know, I truly mean it when I say this though, but like

everything that you need to start your business and get your first couple clients, scale, get, you know, good

fulfillment in the door, do all of it is in this program, okay? You don't need anything else. So, why would you go to

anything else right now? The way that I made a bunch of money is by picking one singular mentor, listening to only them

until I was making that much money. You do you truly don't need anything else. You don't need anyone else. It doesn't

mean that like everyone else is wrong by any means. There's so many people out there with amazing information. I'm just

saying that like this will work if you listen to it, okay? So, don't cross your wires with the thousand other opinions

of other people right now. Just focus, okay? Because the signal will get stronger with time. You will get less

urges to doom scroll and figure out, you know, find other solutions to things and like watch more businessy content of,

you know, shiny objects. It's like that will go away. All of that noise will suppress as the signal grows stronger.

And the only way the single can grow stronger is if you get more first-party data by doing more, learning more,

failing more, experiencing more by doing it. That's it. So many people never understand this because they, you know,

fail to build in the first place, but that's what you're doing by being in this program. So, hope you enjoyed and

I'll see you in the next one. Hey everyone, welcome to this short video. And today I'm going to break down the

more better new decision-making framework and ultimately like way of looking at growth because this has

completely changed my entire life. I mean, my entire way of looking at the world is honestly different from this

framework, which is crazy to say because it sounds so simple, but so many people forget to understand it. Now, this is

from Alexi. I can't take credit for this, from his $100 million leads book, and it's that there's three ways to pull

the lever of growth, right? If you want more customers, if you want to get better client results, if you want to

make more money, these are all different forms of growth. Now, to get that growth, there's three things you can do.

You could either do more of something, you could do something better, or you could do something completely new.

Something weird about your brain just fails to see the simple solution of just doing either more or doing something

better. If you're booking a good amount of calls and you're profitable on your ads for client acquisition for the

agency, so many people look to do something new. It' be like, "Oh, let me do cold email,

too. Let me do cold calling, too." Or like, "Let me do like outbound as well." It's like, no, just do more of what

you're doing or do it better. For companies that are at zero to $1 million a year, yes, and I fall in that category

right now as well. It's like you will always either do more or better. Very rarely will you do something completely

new. Okay? And honestly, you need to really think about this when you want to pull any kind of lever for growth. The

first question you should be asking yourself if you're trying to improve results of something or fix some kind of

constraint which at the end of the day as entrepreneurs all we do is solve problems right so when you look to solve

a problem ask yourself will doing more help and solve this problem and if the answer is yes then forget every thought

about changing your landing page and changing your things and changing the way you book appointments and doing a

new niche. It's like forget it. Just do more of what you've already been doing that's working. So many people see some

success and start to panic because they're seeing success. A good example is say someone signs their first client

for an agency or maybe their first couple of clients. Now what they'll do is because they're panicking in their

head, they're like, "Oh my god, I want to make sure that these guys get good results, so I'm going to stop doing what

I did to get these customers and just focus on client results and do something different." Don't do that. Do more of

what you did to get those customers. It's like every time that you're looking to grow

something or looking to fix something or looking to fix an ad or any kind of thing like that, just do more of what

works or do it better. Very, very rarely do something new. Okay? Every time you should be asking yourself, why can't I

do more? Because volume is 90% of the issue. You want to scale. You want to make more money. Let's say you're

running ads and they're profitable. Don't do something new. Don't change your landing page to get a higher

conversion rate and a better qualification rate. No, if it's working, just do more. Literally just double and

like I wouldn't double it at once obviously, but like increase your ad spend. Scale your ad spend. If your

client results are working well, don't do something completely new. dude like oh my gosh the amount of times I've seen

someone that's gotten like pretty solid client results for one of their clients running ads for them and they're like

primarily on like met ads or whatever say like that and they will basically think like oh my gosh okay these ads are

doing great that's great that's handled now let me go ahead and do like a Google review campaign and like do Google for

them as well it's like dude why don't you just increase the ad spend I mean you could literally spend thousands of

dollars a day in a singular ad sp ads set and scale their company up truly so many entrepreneurs fail to understand

more better, new. If you're looking to pull a lever for growth and make someone more money, make yourself more money,

whatever it is, solve some kind of constraint problem, always ask yourself, will just doing more volume or doing

more solve it? The answer is almost 100% of the time, yes. If it's not, then do whatever you're doing better. And almost

never go to new, okay? Just more or better. If you're running ads and they're working, do more spend. You

know, if they're not working, do them better and then do more spend. Don't completely change how you offer things,

okay? Like more or better. Don't focus on new. Use this thinking philosophy for making decisions about growth and

ultimately just making more money and becoming more successful. Okay? Once you find signal, double down on it. Do more

of what you did to find success. And that's all you have to do as an entrepreneur. It's it's simple. It

sounds simple, but it's like people will look for these shiny little objects and shiny things and be like, "Oh my god,

this niche is really good right now. Oh, let me jump into this niche." But it's like, dude, you're profitable. just do

more. Like what? So, I hope you enjoyed. I'll see you in the next one. So, I want to

record this quick video to explain the common pitfalls as to what happens, why people fail. Now, here's the thing. It's

almost never the case that the model doesn't work. That's almost never the case. It's always because of some

avoidable mistake. And in this video, I'm just going to go over a couple of them. First things first is they manage

ads emotionally. Now, obviously, we are running an ad agency. You know, there's AI and they're incorporated as well and

will use AI for pretty much everything. But mostly this business is built on running ads for yourself, for your

clients, whatever it is, right? A lot of people will sit in Ads Manager and will constantly refresh it 10 times a day and

they'll kill campaigns before they've even had time to spend out of emotion. You need to let the ads breathe. You

need to give them time. You need to let them run. Okay. Number two, they ignore the data. Okay? Instead of following the

metrics and making decisions off of data as you know what's going on, they do it based off of feelings, instincts,

emotions, all that stuff. Like you can't act on feelings. You have to act on metrics. Otherwise, you're just

guessing. And if you just guess, you're never going to get there. So that's two pretty big ones right there. Another one

is that a lot of people try to stay in whatever niche that they're working in. So some people have come into the

program in, you know, roofing for example, because that's what I succeeded in when I started. Now, the state of the

market is very different now. You know, if you go into roofing right now, it's going to be very hard for you to

succeed. Not because the niche is hard necessarily, but because it's so competitive. Results are great. You're

going to get great results over a long period of time. It's fine. But if you want fast results, then you need to

niche down. You need to work with some kind of micro niche. You need to work with a small subset of people inside a

general larger industry. Like, for example, I would say if you're in this program, be in home improvement because

I've been in home improvement for two plus years. I've made all my money in home improvement, but pick a smaller

subniche inside of home improvement, whether that's landscaping or garage doors or home security systems or like

these small little subniches. If you can just take control of one of those small industries, you will dominate it so much

faster and you'll make so much more money sooner. Number three, I think that's number three, maybe four. They

overcomplicate delivery. Now, believe it or not, it's pretty simple to get good client results for your clients. Okay?

Beginners will try to do everything at once and they will completely drown in it. So, just follow the basic

step-by-step delivery process that I have in this program. Okay, simple wins here. Now, by far the biggest reason as

to why most people fail is because they quit too early. Now, meta ads in the beginning are not easy. Getting clients

isn't easy. None of this is easy because honestly, you need to learn marketing, sales, fulfillment, client success,

potential, like all of these different skills. And that's a lot especially from coming from someone that maybe doesn't

have as like all of them you know so it's just the reality though you know the people that you know work at it and

you know hand off the work too early don't succeed so be comfortable going through the ugly phase you know collect

enough data to win and don't quit okay because if you quit you'll never get there you'll never even get close to

getting there you know another thing is technical failures so making sure that the pages are loading properly funnels

are loading properly inconsistency within your ads and funnels as well. Like that's a big issue I've seen a lot

as well. Um service delivery areas. So like rushing client results too quickly, making mistakes in target areas and all

this good stuff. Running from sales, that's a huge one. It's like if you want to grow, you have to get really good at

sales. You have to build your own sales process based on your selling style because everyone sells differently and

you have to call leads consistently, no excuses. Make sure you're really adamant with follow-up. It's like you can't run

from these things, okay? You can't run also from confrontation on sales calls. That's a big one. That's about it. And

honestly, like this model works well, okay? And most failure comes down to commitment and just individual drive and

how much you're willing to do discipline with data and understanding like that things take time to see real data and

not cutting corners and really just going through the ugly phase. So, I hope you enjoyed and I'll see you the next

one. Now, just a couple things before we really dive in here. Please share this video with other people that you think

it would benefit. Of course, only if you find it valuable. Also, if you find it valuable, leave a like down below,

subscribe, and maybe even comment your thoughts. And also follow me on Instagram, which will be in the

description of this video. And number three, please understand that I'm releasing this video because I quit

coaching and I have nowhere else to put this information. So, instead of keeping this course secret, I'd rather have it

reach as many people as possible and help as many people as it can. Once again, I personally make all of my money

from the agency and not you. Once again, is not a link to buy a course in the description or coaching or anything like

this is the course. But keep in mind, I do however have an affiliation with the software I use. So I will be giving you

some bonuses if you decide to become my affiliate for that. But I don't really make that much money from this. It's

mostly from the actual agency itself. I'm just being fully transparent here. Hey everyone, it's Onland and welcome to

Meta Admy. This video is the all-encompassing guide to running successful meta ads. You

definitely will watch this video multiple times. I would be shocked if you didn't. Now running ads is a

lifetime skill that will pay you millions of dollars. Thankfully, I have tons of information, years of

experience, and hundreds of thousands of dollars worth of ad metrics to help you learn as fast as humanly possible. Now,

remember that one ad, literally just one winning ad, can completely change your life. All it takes is one winning ad for

your clients to pay you 3K a month for two plus years. All it takes is one ad to make a ton of money and succeed

massively and completely solve client acquisition and get tons of clients. This will be the most valuable video you

have ever seen for running metads. Even if you think that you are an absolute legend at running metads, that you've

have, you know, tons of spend, more spend than me, still watch this video because I guarantee you that this video

has things that you don't know about that could make you way more money. Now, for context, this one resource and video

has taken me more than six months to put together. It is 26 pages and that does not include any of the resources that it

includes which are often times 10 pages plus. Now you need to understand that this video alone is likely worth more

than the cost of the program altogether. This is the combined information from everything that I've ever learned from

to masterminds that I've privately attended to specific ad campaigns to just like other programs that I've paid

tens of thousands of dollars for that like some 5k a month plus. Like this has everything and it's all updated and it's

all new and all of the information is based on the market right now. So in this video we will cover ad philosophy

and mindset, general flow, audience, ad components, offer creative, video creatives, picture creatives,

copywriting, destination, funnel/ lead form, targeting, live campaign buildouts. Yes, we will build a live

campaign for you. Scaling with data. This is going to be the most valuable section. All of this stuff is important

and crucial. Yes, obviously the creative section as well. But if you take anything from this video, take away

scaling with data so you understand how to track, how to make decisions off of data, how to scale campaigns in the

effective way without breaking things, media buying and testing cadence, ad math and budgeting, and then winning ad

examples. Like I said, this will be insanely thorough, insanely valuable. So, I hope you enjoy and um yeah, let's

get into it. Ad philosophy and mindset, more better new. This is a framework from Alex Herozi and it's a philosophy

that you need to adopt for general business and more importantly though running ads. It's more better new. So at

the end of the day there's three levers that you can pull for growth. The first lever is more. I won't lie 90% of

business owners fail to realize that sometimes there isn't any magical change that they need to make to improve things

but literally just doing more of what you're already doing. You know, so many people fail to realize that if you have

a winning campaign and you're signing clients, a lot of people add more creatives and change things. It's like

no, just scale. So, a good example is let's say you're in KPI and you're, you know, which is key performance

indicators. So, your metrics are good. Like, for example, let's say you book, you know, three appointments every 100

messages that you send for something, you know, they're doing like outbound or something. Now, mo most people do,

believe it or not, is just change the system and be like, "Oh, what if I get 5%? I get more bang for my buck." But

the first lever that you want to pull is just doing more. If it's already in KPI, just do more. Now, whether that's

spending more on ads, hiring more people, whatever it is. Now, the second lever you can pull is doing something

better. So, doing what you're currently doing, but making improvements to make it better. And the goal here is to get

more output from the same input before you increase the input by doing more. So, the idea here is like let's say

you're running an ad campaign, okay? and you're getting a result, but you're not getting a good enough result in

accordance to the metrics that you set, right? Because before we run an ad campaign, it's important that we set

metrics and benchmarks of what we should be going for. Because without this, then we're we're pretty much just running a

campaign blind. So, if your data is worse than the target metrics that we set, then the goal, we don't do

something new. We don't change niches. We don't change, you know, all this stuff. We make

specific changes though to improve the metrics that are bad you know because oftentimes there's one or two things

that we can pull a thread on and two to 3x our entire output and that is doing better you know making you know pulling

that lever of doing something better before um you know doing more because after you pull it and you know it's

better and your magics are better and they're KPI whatever it is and you're seeing what you want to see then you

scale ad spend and then you make more money very rarely will you do something you. That is the third and the most rare

lever to pull. This is launching an entirely new offer, a new niche, a new traffic source. The only time you will

pull this lever to grow your business is if you've completely exhausted more and better, which 99% of time isn't done.

I'll give you a good example. Now, when you're running a system, for example, like paid ads or I guess like um a good

example is like YouTube, you know, like I currently, you know, record YouTube videos to get more clients. Now, for me,

YouTube has worked tremendously well. If you're watching this video, maybe you've came from YouTube, maybe you've come for

something else. And the truth is is a lot of people will start to do well on a platform and their brain for some reason

shifts them and be like, "Uh, you should probably start focused on Instagram, too. You're already taking advantage of

YouTube. Might as well do Instagram, too." It's like, no, do not do something new completely separate and add more

complexity. Just do more of what you're currently doing that's working. I don't understand why more entrepreneurs can't

take this approach and actually think for themselves with things. When you're running an ad campaign and you find

something that's working well, don't keep trying a bunch of crazy new formats. Double down on it and do more

of what you're doing. You know, you really need this mindset when it comes to business. Okay? When

you run ads, when you do any kind of marketing whatsoever, this has to be drilled into your head at all times.

There should never be a question of what else can I do to get more business. It should be what can I do? Like why can't

I do more? Okay, I have to do something better. Okay, why can't I make it better? and

then do more. It's always these two. It'll never be new. Okay? Only situation where it makes sense to do new is if

you're doing cold SMS or cold calling because you don't have the budget for ads and then you switch to new. Not

because you've exhausted cold, but because it's just literally it's a new system that's better and more scalable.

So, that's kind of the, you know, little caveat or whatever, but more better. Very rarely do new. Exhaust more. If you

if more doesn't work and it's not good enough the system, then do better and then do more. Okay, that's the

philosophy you need to do marketing in general. General flow. So the general flow for running ads is there's an

audience which is your target market or your niche, whatever it is. Then you have ad components and then you have

conversion. So super simple. Your audience is the starting part of the starting part of the entire advertising

process. Okay? Every component of your ad is aligned or affected by the audience. It has to be built around who

you're speaking to. And it's typically a niche, which the definition of a niche is literally just a specific subset of

people you need to buy a shared identity, desire, problem, and belief system. So, who they want to be, what

outcome they want, what's stopping them from getting there, how they interpret the world, otherwise known as like their

paradigm. Now, before you consider your offer or preparing creatives, why writing copy or anything else in the

process, you first need to understand your audience and who you're actually trying to reach out to and also

awareness levels. So it's very important. This is where everything comes from. This is the barrel. So the

better you understand this part of it, everything else gets you know gets much and much easier.

If you understand your audience properly, you will never fail to write winning ads. You will never fail to

write winning copy or you know winning landing pages, funnels, anything, sales even. Like if you try truly understand

your audience like you're pretty much unstoppable. So, when considering to run any kind of paid ads, take some time and

complete this resource. Please trust me, when you understand your audience better with as much detail as possible. It is

so much easier to run successful campaigns, okay? If you know your audience, you will never struggle to run

successful ad campaigns ever again. Now, this resource looks like this. It's simply one page of questions and you

want to answer this in full and this will also help you build out your ad offer and script out your ads later that

we have you do in this video if you decide to run video ads. But even if you're running picture ads, whatever it

is, like please go into the resource section of this video and complete this now. Pause the video, come back to it

after, finish this now. You need to understand your audience as best as possible if you want any chance at

getting a good cost per result with running ads. The better you understand your audience, the better everything is

from then onwards. Audience awareness. So once you understand who your audience is and who

they want to be, the outcome that they want, what's stopping them from getting there, how they interpret the world, now

we need to plan out their level of awareness so we can kind of decide how we're going to offer what we're going to

offer inside of the ad. So awareness determines how you communicate because someone who doesn't even realize they

have a problem will not respond to the same message as someone who's ready to buy. In other words, your ad should meet

them where they are in their thinking to best get them to make the decision that you need them to. So if they're

completely unaware, right, they have no clue that they have a problem or that a solution exists. So which is very rarely

the case with contractors, lead with curiosity, story or pattern interrupt. focus on getting attention and not

selling. Okay, this is kind of how you want to communicate it if their awareness level is completely unaware.

Now, if they're problem aware, otherwise known as if they feel the pain but don't know how to fix it, which this is the

situation that most home improvement contractors are in, agitate the pain. Show that you understand it better than

they do. So, you need to hint that a solution exists. Okay, solution aware. They know

solutions exist, but don't know which vehicle or method is best. Okay, this is if they're solution aware. Position your

method as the breakthrough or you the unique mechanism or framework that can get them what they want. Product aware.

They know the type of solution. You know, for example, an agency, a course, software, but they don't know you're the

one. So, differentiate here. Show why your approach or your offer is superior. Use proof, comparison, results. Be

authentic in your marketing. Be different. Differentiate. This is important. Most they know you and just

need the deal or reason to act now. So use urgency, scarcity, bonuses, and guarantees to close. Um or just results.

Focus on reducing friction, not education. So this completely determines how you market to them. Everyone will be

inside of one of these awareness levels. For most of you, it's probably going to be in the problem aware, solution aware,

or product aware. Definitely probably not most aware. The reason why, you know, personal brands are so

good is because everyone is most aware. They know who you are. They just need a reason to act now, right? And that's why

in the ads we'll start here in terms of profitability. It is harder to get someone to buy if

they're completely unaware because you have to leave with curiosity, story, if the pattern interrupt like the goal is

to get attention and through that sell. But it's hard. ads will end here and be less profitable. So the goal is to be as

close to this pinnacle at the bottom as possible given our market. Now we can't really do most aware unless you build

some kind of big home improvement personal brand which will take a long time. It's doable but will take a long

time. Product aware they know that the solution is out there. Now this actually is very few to be honest. But typically

what happens is the bigger companies that we want to be working with. So the companies that are making millions a

year are typically somewhere in between solution aware and product aware. Okay? They know that solutions exist but don't

know which vehicle or method is the best. They might be already looking for some kind of agency. So they know the

type of solution that they're looking for but don't know that you're the pick. They are typically between these two.

Now the companies that are doing a little bit less in revenue typically are problem aware where they feel the pain

but they don't know how to fix it. You know they don't know how that they need to do paid marketing for example. This

is typically with the older contractors and people that don't have you know bigger companies. Bigger companies will

know that the solution is out there and also know what they need you know to get to the next level. So what I would

recommend you do in your advertising and when you run ads, especially B2B, is think in between these two, okay? You

want to position your method as a breakthrough, you know, and unique by also differentiating yourself and

showing why you're better, more proof, you know, differentiating yourself by showing you're authentic, whatever it

is, right? So you can use this chart for any kind of ads that you run. Okay? I'm just giving an example about B2B ads,

but you can also run the same example for B TOC. Right? If someone needs a roof replacement,

they are going to be solution aware. Actually, no, they're going to be product aware, right? Because they need

a roofer. They know they need a roofer to come, but they don't know that you're the pick. So, when you're running B2C

ads for your clients, differentiate. Show why your offer is superior. Most people do this through price, which is

fine. It works. It's proven. But you could use proof. You could use comparison. You could use results.

outcomes like there are ways to differentiate yourself and we'll show you how to do that throughout this video

as well. So understand how ads start and end here from profitable to unprofitable based on awareness levels of the

audience. Okay, ad components. So what is an ad? An ad is just a form of package

communication designed to influence a specific audience to take a certain action. It's based on psychology, latent

conditioning, pain points, emotional triggers of the target audience. The actual components of an ad are an offer,

a creative, a copy, and destination. Offer is just the exchange that you propose in the ad. So, it's like what

you're offering to them basically. Creative is the actual image or video of the ad, like what the ad actually is.

Copy is the text associated with the creative, right? There's usually a primary text that goes along with the ad

telling them to do to do something in addition to the actual video or image that the ad is. And then finally, a

destination, which is where you send the traffic, you know, to convert them from cold to leads, appointments, clients,

whatever it is. So, an ad offer, like I said, is the promise or exchange proposed in an ad that captures

attention, sparks desires, and motivates a c a motivates a potential customer to take action. In Agency Genesis, we

learned how to build a winning offer, you know, to sell your services. The difference between that offer and an ad

offer is that an ad offer, you're not trying to sell them as clients in your services, but you are trying to sell the

next immediate step. I'm going to add immediate here. Whether that be booking a call, opting

in, you know, providing their information, applying, whatever it is, that is the sole goal of an ad offer.

Okay? The goal is not to sell the total dream and have them become clients off of ads. The goal is to have them go to

the next step. Think about it like this. Your business offer is what you deliver and your ad offer is how you get people

excited enough to learn more about it. So a good ad consists of a dream outcome, likelihood of achievement, time

delay, and then optionally effort and sacrifice. Now obviously this is just what value is, right? So this is what a

good ad offer consists of. It's the same thing as a normal offer. Um but again the only job of a successful

ad offer is to make someone stop scrolling and think, "Oh, I want that. How do I get it?" Add offer examples. So

each offer clearly communicates all the aspects of value in one simple sentence. We help contractors add 50K a month and

book jobs or you don't pay. Chiropractors fill your calendar with 20 new patients in 30 days guaranteed.

Roofers get six new installs in 30 days. Only pay per result. Solar companies 40 60 qualified leads in 45 etc. Like an ad

offer is literally just like a mini version of like what you do in a simplified way to display your value to

the public to show what you do. Creative. Creative is everything. Okay? This is the bridge between your offer

and your audience. This is the highest leverage thing when it comes to running ads. If you have a good creative, then

you are going to crush it. Your target, your targeting, your landing page, your copy, literally not none of it matters

if your creative doesn't make someone stop scrolling and, you know, get someone to be interested in your

services. The best media buyers are not ad expert. A media buyer is just someone who tests

creative and improves ad performance. They work in the ad manager. They're not ad experts, okay? They're just

scientists. They're good at testing and they're good at numbers and good at analyzing metrics and analytics. Your

creative determines whether people notice you, whether they believe you, and whether they take action, which is

the most pivotal things to running ads. So, to get a better CTR or a click-through rate or the percentage of

how many people see your ad versus click on it, you will use this resource. Now, I will break down this resource later on

in the video when we go about metrics, but this is a very in-depth guide to increasing your CTR or just overall

improving the strength of your ad. So, creative research to find examples of what creatives to use for your ad

campaigns, whether it's for your clients or you or anything else, use the Facebook ads library. So to do this, go

to facebook.com/ads library. And what you can do is on this ad library, you can simply look up ads. So if you know a

good example is like if I want to find roofing ads, you know, to get inspiration, I can look up roofers and,

you know, see service delivery ads, you know, see people doing I I can basically just see ads. And as you'll see, these

were all launched like February 4th, February 4th, March 7th at random times. So, what we can actually do is sort this

and, you know, work with this a little bit. And we can go ahead and change the filters to be

active ads from a long time ago to a couple months back because if an act, you know, an ad has been running for

four plus months, chances are it's probably going to be some kind of winner. Okay, so we can see lots of

examples here that have been add, you know, been running for a long time. So, we have some, you know, good good

ads here for clients. We have some ads here for client acquisition as well. And the point is is like you can do tons and

tons of research, get tons of information about like what kind of ads people are running and what's been

working for people. It's quite easy to find winning ads because all you have to do is scroll back, right? And that is

what I mean by creative research is like if you are looking to run ads for something, whether it's your clients or

yourself, the easiest way by far to get even just a glimpse of an idea about what you should be running is just to

find something that's working. To do that, find ones that have been

running for a long enough time. For example, this example right here. I know this is a winner. This isn't one of my

clients exactly, but I 1,000% know that this is a winning ad because one of my best ads for roofing is literally just a

guy, a bunch of Mexican guys on a roof, right, with a price related offer that's similar to this one. And in the landing

page, you know, we can find the winning survey. Like this this is good service delivery. Like this is what works. I

mean, it's not as high converting obviously because this doesn't have much detail, but it does have the same exact

survey that I use. So it's like an agency is running this and it's been running for a while, so it's been

getting a good cost per lead. So, I have an idea about like, okay, so this has been working. I could probably just make

a creative similar to this and test it out. Same with this one. I've been 20 years as a roofer. It's been running for

a while. It's been working well. It's just a picture of the the owner. Similar looking, you know, landing page. So, the

idea this is a roofer. >> Attention roofers who have been screwed over by marketers. You have a list of

crappy leads that some marketer or Angie's list rep sold you that never made you any money. me and my highly

trained USA based call center. We're going to call through your old lead list and set inperson appointment.

>> Yeah. So, it's like this is a nice looking ad. Landing page is not loading, which is a red flag. But we can see that

the ad is running. So, there has to be something working about it. And um yeah, like this is what I mean by creative

research. You can do this for any niche, any any kind of ad, you know. I mean, I did this for my ATP verification niche

um because I'm doing a little side offer right now to do it, you know, just testing it out. And I looked up ATP

verification, found some examples on like what some people are kind of running for that process and gave me

some inspiration and ideas into what I should run, you know, like and to give you guys an example about what I'm

running on my personal account, which this is not my B2B account, which you know, I have that this one. I've got

some other ones as well, but this account right here for ATP verification, I'm running, you know, these ads, some

basic static video ads. I'm running some profile visit ads as well. And this is all just personal stuff. This is the

side of the agency, a side of my clients, side of all of that stuff. That is what I mean by creative research.

More often than not, ads that have been active for more than 6 months are winners. If they're not winners, then

the marketer that has kept them up is stupid. Um, proof capturing SOP. So, proof is extremely important when it

comes to marketing and overall growth. Okay, I want to quickly break down how to collect as much proof as humanly

possible. I have a simple SOP here for you and basically it breaks down how to collect as much proof as possible. the

rules as to what makes proof stronger. Proof that's raw over polished is better. Proof that's live over recorded

is better. Showing instead of telling, showing lots of mini testimonials is better than one huge one like me or

generic, you know, people trust people that look like them. Third party versus self-proclaimed reviews. So, you know,

brand push or whatever you use. Um, and if it's real, raw or recent, you know, it wins. So, proof capture system, you

need a system that can basically automatically collect proof. I recommend, you know, creating some kind

of Google Drive folder to collect your proof because this is really strong in ads, you know, to use proof. Um, it will

always give you new creative ideas and differentiate yourself from competitors. So, what I would do every single week is

set a 30-minute block, harvest all video testimonials, ask for them, chat, you know, messages or Slack wins, so text

like, "I got my first lead, whatever." Five star reviews on Trustpilot. You can even set up a go high level automation

to send Trust Pilot review invites. Um, all you got to do is create a Trustpilot account, click on the invite, um, you

know, people to review and then you can simply just add that to your automations inside of Go High Level. Ask Claude if

you have any questions, screenshots of leads, appointments, book jobs, all of that. You want to just continuously add

to your proof vault. Uh, another thing that a lot of people don't do is at the start of a client relationship, record

where they're at, how many jobs they're getting right now, what their average revenue looks like, what's not working

for them right now. A lot of this will be in the sales call as well, but I would actually have you recommend them,

you know, to do record it separately in some kind of selfie form video just that you have that access. So whenever they

hit a milestone, ask right away now because when they hit a milestone, they're going to be at, you know, some

kind of emotional high. What a lot of people do is they think that only, you know, they can only get testimonials

from clients once they've completely changed their life and done like 150k a month to a million a month or, you know,

some crazy crazy results. And the truth is is that whenever they get some small milestone, their first appointment,

their first job, their first profitable month, whatever it is, hey, can you grab your phone? Just record a quick 30

second win. Just record what's happened. You know, like if you do this often for each and every one of your clients, you

will have a pool of proof about the entire client journey. You'll have videos about when they started the

relationship, when they get their first wins, when they actually scale as sitdown ones. And then like that is the

most heavy, you know, most powerful marketing that you have because you can turn that into ads. And for

testimonials, here are some questions that you can ask them. What happened before you joined? What made you join?

What happened after? What results did you see? How do you feel now? And what would you recommend this to or who? Use

this for ads, emails, processes, pre-all videos, landing pages, automations, show up processes, like everything. You can

use this proof everywhere. Okay, just front it everywhere. Okay, so video creatives. Now, creative

consists of three pillars. Hook, body, CTA. All right. Now, to demonstrate the importance of these three pillars, here

is the time distribution and importance distribution. Now, most ads and we're starting with video ads right here,

right? Are around 2 minutes long. You know, that's the typical amount. Some of them are longer, some can be shorter,

whatever it is, right? But that's the average. Now, the first 0 to 5 seconds should most likely always be the hook.

Okay, that's always the first thing. After that, it's the body. Then it's, you know, the CTA. You can even sprinkle

CTAs throughout. Now, importance distribution, 80% on the hook, 20% in the body, and basically nothing. 0% on

the CTA. Okay? Now, when you make ads, especially video ads, this needs to be what you think

about this importance distribution. You should spend 80% of your time on hooks, 20% in the body. The hook is by far the

most important part of any ad, whether it's B2B, B T B T B T B T B T B T B T B T B T B TOC, whatever it is, right?

Especially video ads. The hook is the main determining factor of success. 95% of people who look at an ad or video on

social media. It takes literally 0.1 seconds to decide whether or not they're going to watch it. Think about when you

scroll if you do or if you're not, whatever it is, like people do, right? And when they do, they scroll fast. No,

they constantly go from video to video to video. Attention span now is at an all-time low, especially because of

social media culture. So that is why the hook is by far the most important part of any ad. you the only goal of the hook

is just to get them to watch the next couple seconds. Like convince them to watch the next couple of seconds.

Realistically, all you get is one to three seconds to completely earn attention. So, just please do not

understand the importance of not only having a good hook, but more importantly, testing a bunch of hooks. I

mean, that's probably the most common problem people face when attempting to run successful like video ads. They just

don't test enough hooks. And yes, in this video we will talk about how to test hooks, how how to budget each one,

how to structure it out in the campaign, everything. Making decisions like how to actually determine which one is a

winning hook, how to double down on it, how to make ad changes, how to scale that, everything in this video. Hook

psychology. So hooks work because they trigger one of these, you know, one or more of these psychological levers.

Curiosity, so there's a gap between what they know now and what they, you know, want to know. Relevance, it feels

personal. If you're a roofer, roofers, you know, whatever it is, got like flashbacks and saying roofers. Emotion,

desire, fear, pain, anger, pride, surprise, proof, immediate credibility. We added X amount to, you know, in 30

days to a company. Novelty. It feels new or different, not like everyone else. Everything, you know, everyone in this

space, everyone that runs some kind of agency or, you know, run ads, like, you know, oftentimes there's a lot of

competitors, right? They're usually promising the same thing. Your hook should repackage the familiar in a

fresh, emotionally charged way. Okay? If you ever need a hook idea, try one of these. I will talk, you know, through

specific examples based on awareness levels, but stick to novelty with hooks. Okay? All of these are great and

amazing, but novelty is by far the highest lever, highest performing lever that you can pull here. Okay? people

just go crazy about the emotion, but with home improvement contractors, you know, that's what this is tailored

for. Obviously, you can change depending on what who you're working with, but oftent times proof and novelty is where

you want to stick in for, you know, have your hook be for ads. So, hook examples and awareness. Like I

said above with the offer awareness, it's the same thing with hooks. You know, I want to break through and break

down every single one of these. The same goes for body, the same goes for everything. Um, it's important that you

understand that it should change depending on like your awareness level. So hopefully for your ads, for your

niche, you've determined an awareness level. Oftent times it's usually between solution aware and product aware. So

that's where we'll stick to for the hooks as well. But once again, if they have no clue that a problem or solution

exists, good examples of how you can use this in ads. One of our contractors went from being knocking 10 hours knocking

doors 10 hours a day to being booked out six weeks in advance using X system. Problem aware. They feel the pain but

don't know how to fix it. If you're still relying on referrals, that's why your schedule's empty. If you're buying

leads from Home Adviser and Angie, you're being robbed. Here's why. Now, the thing is is like these aren't that

strong. They just aren't that strong. And it goes back to that pyramid of strength

here. It doesn't make hopefully this can give you clarity on like how to make your ads

and structure your hooks and script these out if you're doing video ads. Because you know if you're doing hooks

that are completely aware or problem aware it's like you won't get as good a performance if you're doing solution

aware and product aware. And this is why it's so important to understand your audience. So solution aware and they

know the solution exists but don't know which vehicle or method is best. Forget chasing shared leads. Forget relying on

word of mouth. Our ad system will bring you book jobs directly to your phone. They understand paid ads probably for

the most part especially bigger companies. So you'd probably more be in the product aware section. Okay. Okay.

And this is where you stick to proof and novelty, you know. And a good example of this is

we help roofers add $50,000 a month just like Tim and book jobs or we literally work for free until we do. Most

contractors rely solely on referral, but our clients get book jobs directly from ads and we guarantee it. You know,

whatever it is, right? Product aware hooks, novelty, and proof is what you want to stick with for home improvement.

Most aware oftentimes they don't know who you are. So, this probably won't work. Um, but if you have a personal

brand, this would work well like last call to claim your area. Once we onboard a roof in your city, we won't accept

anyone else. Um, this is more typically used when people are most aware when they know who you are. Um, you know,

right here, they know who you are. They just need to know a deal, reason to act. Now, this is why what you want to stick

with for personal brands already know you have a product solution, you know. Okay. Body. So, the body is the meat of

your ad. It's the part that connects your viewers's pain to your solution. And if the hook sells attention, the

body sells logic, proof, and possibility. Like obviously the hook is to sell the attention to get them to

watch more, right? But the body sells the logic, proof, and possibility actually, you know, showing interest in

this. So for the, you know, the entire goal for the body is to identify the pain clearly, name their situation

better than they can. So you understand them. This is why understanding your market and your audience and your niche

is important. Two, introduce the mechanism or system. You know, show how it works simply. you know, keep it

outcome oriented and then prove it's real. Use data, stories, case studies, examples that make it believable.

Understand that you don't need to explain how your system works. You just need to show what it does and why it

works for people like them. Okay? I think people fall into the trap often times where they explain so much about

the process and it doesn't do any good for them. You know, that could do well for the technical audience, but if

you're selling to 60-year-old home improvement contractors that have been business for ages, they don't care about

your AI caller. They care about how many jobs am I going to be able to get? Has someone gotten

jobs before that's been like me in my market and will it work for me? You know, you really need to make ads in the

eyes of your audience. Body structure. Not everybody is built the same way, but everybody will have

these four aspects in some order way. One, pain or a problem. Relation. Talk about the struggles your ideal customer

faces. Reframing. solution. Explain what's actually wrong and what fixes it. Revealing or proof. Show a specific

example, stat, or story that makes it believable. And then remind or action. Tell them what to do next and what

happens when they do. Now, here are some body examples. I'll read through a couple. Relate. If you own a decking

company, you know the worst part isn't the work. It's the feast or famine cycle. It's being slammed all summer,

then dead quiet the second that weather turns around. Scraping for jobs off referrals and the occasional Angie lead

that 10 other builders already called. Okay, that's the relation. They feel heard. They feel like you understand

their situation better than they even do. Reframe. This right here is the solution. Now, here's what's actually

wrong. You're relying on leads instead of booked appointments. A lead is just a name. We run the ads, qualify the

homeowners on project size and budget, and you and only drop them on your calendar once they've agreed to sit down

for an estimate. So, you're not chasing anyone. You're showing up to people ready to build. Okay, that's the

reframe. After that is reveal or the proof. This is a calendar of a deck builder we work with. 11 qualified

estimates booked in two weeks. Everyone is a homeowner that's serious about a new project and literally in the middle

of the slow season. So this is when you show your proof and show that it's actually possible for

them. And then action. So what's going to happen when they you know book a call or you know you know what to do next. So

instead of praying for referrals, you've got a steady stream of real estimates on the books year round and you only pay

when the homeowners actually show up. tap below to see if your area is still available. That is a great example of a

body. So you would basically lay the hook behind this right, you know, before it and then the CTA after which um this

is the CTA right here. So super simple. That is how to make a winning body. If you want another example, you can see

the roofing example there just like this. So CTA is just the call to action. You know, obviously it's not important,

so we're not going to take time on it. Book a call, apply down below, get an estimate, etc.

So, now that you understand everything that you need to know about creating successful video ads, it's now time to

write your first batch of ads if that's what you're looking to do. Let's get past this part if you don't want to

worry about video ads and you can go through creating your ads. But, um, similar to most things in business, you

learn and improve by doing it. My first ever video ads are terrible comparison to what they are now. Writing your ads

resource. Okay, honestly, I would recommend scripting out your ads. That's the first step to any successful ad

campaign. So, the purpose of this document is to provide you with copy and paste systems that you can use to

basically write your ad script. The goal is to get a 5x ROI on these ads in 60 minutes or less.

So, this worksheet will require some deep thinking, but it will give you the framework that you need to speak

directly to your most ideal clients. You could use this in accommodation to chat or claude. That's what I would

recommend. So, all you have to do is use the audience resource that you might have already filled out. Just copy and

paste it here. Two, worry about the offer resource. So, this is your specific offer. But the truth is is that

like it's probably quite easy to make your offer, it's probably pretty one-sizefits-all. And what I mean by

that is if you go to the awareness levels aspect of the offer, we're between solution aware and pro product

aware. So, you can just make something along those lines similar to there based on the examples that we already have in

the offer section, which look just like this. Super simple. And then once that's done, then you can basically do the hook

creation, which gives you examples of like hook awareness levels and stuff, which you're probably in between

solution aware and product aware for the most part. With hook creation, you can use the hook examples resource. So I

have six hooks or six ideas of winning hooks. One, two, three, four, five. Okay, five. Ask a question. Make a big

promise bold, you know, claim. Call out your ideal customer or profile. Qualify, disqualify, act on the problem. You can

use this resource to help you craft out a winning hook and then write I would write hooks for your specific audience

awareness level whatever that is. Most of you guys will be in the solution aware um problem aware area um product

aware whatever it is. So I would write out your winning hooks here. Don't be lazy about this because like I said

hooks are 80% of the effort here. Step four is to craft your body/cta. So once again we have all the four aspects that

you should cover and we have the body examples resource. So you can use this to you know create your body with two

examples of mine. So you can copy and paste them here and then once it's done basic CTAs and then you have your bodies

too one and two and then you could write your copy which honestly I'd recommend using chatbt and yes we will cover copy

soon. You could use AI to make that. Then you have your ad script. So you can put all of the hooks that you have, as

many hooks as you want, the body CTAs, because in the beginning, if you're running video ads, I would recommend

testing 20 or so hooks and two or so bodies. And a lot of them will stand out to you specifically, and we will explain

how to actually test this, how to budget it properly, how to set your budget based on like what your goals are. We're

going to cover everything. Creating your ads. By now, you have your ads scripted out and ready to record if you're doing

video ads. If not, don't worry, just wait because we're going to talk about picture ads and different kinds soon. If

you're just watching to learn, then keep watching. Anyways, here are a couple recommendations for filming and stuff.

So, I personally have an Aperture Light Dome 3 with a Sony FX3 and a E1.1 um 11 millimeter Sony lens. Probably about

3ish K total for this setup. 3.6K, whatever it is, um with a Sure SM7B for my mic. So, that's what I have. Um it's

kind of the guru setup, if you will. But if you're bootstrapping it, just get a simple tripod for your phone. Okay? It

could be simple just like this. Make sure, by the way, when you're running ads, you're running them native to the

platform. So, you'd probably record, you know, upright videos. In addition to that, you can get a simple tripod, a

teleprompter app. On the iPhone, you can get this one or the other one, I believe, is just called teleprompter.

And this is overpowered because you can Yeah, this is the one that I use personally that's on my phone is that

you can record videos with 4K just like as you would normally with text that goes on the screen so you can read it.

So you can really script record ads. This is really good for handheld stuff and also stuff that's on a tripod. Okay,

audio as well. This links directly to your phone because having good audio is very important when you record ads.

Okay, you don't want just the basic audio. I personally use my mic. And then I also have a Digi Pocket microphone

which I believe is what is that? Digi. Yeah, I have these ones right here. Um, so you can get those as well. Those are

the better ones. And then this is like a solid setup if you're pretty if you're more serious about this. This is the

best entry camera for, you know, content. It's the one that has the most like basic colors that work really well

for calls and everything. And this is the typical camera that most people get. If you look at think about a guru, they

probably have this camera. I like filming and, you know, cinematography, so I have a little bit of a better

camera, but it's not required. So, just some tips for recording. Look your best. People judge you in a split second. So,

if you're recording ads, shower, shave, hair, makeup, brush teeth, clean your [snorts] background, feel good about

yourself. Test filming at different times of the day as well, just to see when you're best. I find for some reason

that, you know, that's why I'm recording this video at night. I find that I'm better at recording at night. you know,

I just am not sure why. I just always have the most energy at night. I'm kind of a night owl. Um, comfort. Get very

comfortable with your setup. Commit to finishing every video. You will likely feel like it's total in the moment,

like recording, especially if it's your first couple times, you know, in front of the camera. This is completely normal

feeling. Okay, now you have the final cut and you are in charge of what you post at the end of the day. Okay, so if

you're not happy with it, that's fine. You can just re-record the next day. Always test before you film. Take an

extra 15 minutes, save yourself, test the audio, test the camera, test the recording. Because like, for example,

I've been recording this video for almost an hour, and if it didn't go well, I would not be a happy person.

Focus on giving. Okay? Make this about them. If your goal is service, don't be selfish when it comes to making ads.

Lighten up. If you focus on getting it right, it will make you look pissed, stressed out, stressful, all the bad

things. Have some fun and smile. Okay? It's really not that high of a pressure thing to do. It's pretty easy to make a

successful ad campaign. Number one, pick a location to film. Ideally, in a setting that's comfortable, you're

comfortable with that has natural lighting with minimal background noise. And keep in mind that this is very

important where you actually record your ads. Okay? If you're working with a home improvement contractor, you need to

record in a place that's familiar with them. Whether that's your home or on the job site or outside, walking, whatever

it is. Do not take some extremely expensive high-end studio and expect business owner like or expect

contractors to resonate with that. Okay? You're going to get a lower cost. You're going to get a lower clickthrough rate.

And I did explain that, you know, in the clickthrough rate doc that we'll go through. If you're doing complete B2B

ads and reaching out to founders doing a million plus a year, it makes sense to have a high, you know, nice recorded

studio. If you're reaching out, if you're if you're doing client ads, like BTOC ads for, you know, your basically

your home improvement company's clients, then and you're having them record ads. If they're doing video ads, like have

them record it in a neighborhood or something, right? It's very important that it's in congruent to your goals.

Don't use a crazy high-end studio to try to reach contractors. You think it makes you look higher authority because it

looks good to you, but it looks good to you because that's what you know. It they don't know it. It don't doesn't

look good to them. Set up your equipment and do a dry run. Watch the footage. Listen back to make sure everything

looks good and sounds good. And it's time to record. So, keep your energy high, smile, and breathe. Now, in terms

of post-prouction, I recommend hiring a professional editor. I do edit most of my stuff myself, to be honest, because

I've always grown up doing it, and I like having that level of control. Maybe it's just limiting belief on my end, but

my best ads have captions, subtitles, B-roll, motion graphics, to keep people engaged, background music, sound

effects. Please don't over complicate this stuff. They don't have to be perfect. They just have to be engaging

and they have to make sense. Display your offer right and um do all the other things right. Good script matters more.

U visuals are also really important. So picture creatives, picture creatives are by far the most

scalable and simple method in my opinion to run successful meta campaigns. Okay, if you're new to running meta ads, just

start with pictures, okay? They're so easy, high performing, and these two ads are some of the most profitable

creatives that I have ever used for service delivery and for client acquisition. I have gotten 100 plus

booked appointments, $20,000 a month in cash collected from this singular ad. Just this ad. And I should change this

because this is 900 plus leads from this one ad. It has 600 impressions,

500 comments. Like, like people don't understand how much this is true, that one ad can change your life. This one ad

that I found by testing is literally the sole reason why I make, you know,

around 20 to $30,000 a month in this agency. One ad. until you find that winner. It's hard,

but once you do, man, it's crazy. Picture ads are awesome. They are really good. You get a cheaper everything takes

it's faster to learn for meta because they want to push it out. It's native to the platform having pictures on there

and there's much less room for error. And that's why I recommend beginners start with picture creatives. So, to

create picture creatives, I'm going to do this with you as well. um use Higsfield or Claude or some kind of AI

image gen. Okay? Don't do them yourself. It's not worth it. What you want to do in this current state of the market, and

this could change with time, and if it does change with time and we use a different platform, whatever it is, go

into the resource section of this video in the PDF for this video and just see which one that we have in here listed

because that'll stay updated. Create a new account, go to images, tell it exactly what you're looking for. I'm

going to do it with you. Um, but yeah, I like to use Claude to make good Higsfield prompts. So, like, Claude,

make me a Higfield prompt that says roofers main text, whatever it is. So, I'm going to go ahead and do this with

you now and just show you like my typical process to make good winning picture ads.

Like I said, like I said, I'll go on Claude and Higsfield, go to image, and these are also super cheap to make. Um,

obviously I have lots of different images and ads that I've been cooking up here um on here, but I can go ahead and

just give you guys an example about like how I would typically go about making a picture ad. So, let's say I wanted to do

like 500 by 500 and like mimic this winning ad. Now, the reason why I know that this is winning is because one,

it's been running for two plus years. So, if I go on meta ad library and find, you know, similar ads and I know they're

winning and let's say I wanted to mimic them. I could either one literally go like this, send this to Higsfield and be

like, remake this picture but different people in a different location.

And that's it. Like that's that's literally all you have to do to make a winning ad. Okay. Another example, if

you want to be a little bit more creative with it, be like, "Write me a Higsfield prompt."

That is a winning ad for I don't know let's say um home let's go roofers

and have it be a basic white creative with the headline roofers. Let's go

ahead and like act like we were mimicking one of these and then a line under it

saying we will get you six to eight jobs on a pay per close or pay result basis.

Pay per result basis. only pay for shown appointments and then some benefits as well

associated with it which would be like yeah so let's just say that feel free to change this based on what

you think will perform better and make it look good and cohesive and high performing

but make the prompt okay so in the meantime look at that this ad would crush in a tropical area, especially

like a Florida or whatever. And the point is is like it's so easy. Um, what I would actually recommend doing is like

taking this, clicking the reference button, you know, because this is how you kind of work with it a little bit

and saying make this a normal suburban neighborhood. And the idea here is like obviously this

is our creative, right? And so, like I said about recording video ads in the location that makes the most sense for

your target audience. The same goes with picture creatives, right? Especially if you're doing real life picture

creatives. Um, so I just go ahead and remake that. And then I also have the prompt here.

And I can go ahead and pop this into here as well. And we can go ahead and do this with the auto size because it says

four to five. Generate. And this is why it's actually better to do four to five um like this aspect

ratio versus, you know, 1 one is because it's more native to the platform. That's kind of how you'll make that decision.

But, um, yeah, I'm going to go ahead and just show you like what I come up with here in this picture creative. And then,

um, you can see, yeah, so this one right here, this would crush in Florida, like this ad right here. And the point is is

like it's so easy to make fulfillment ads. You know, another winning fulfillment ad that I've seen a lot is

I'll go ahead and like plan it out so you can see how I go about generating it. Write me a prompt for a ad split in

four ways that shows four different pictures of a deck or no four pictures of houses

with new roofs. And one of the pictures is a picture of a small family holding a sign saying

roofs starting at, you know, 6997. Make it like a 4x4

grid with um

Yeah, let's just try that. So, this is a winning concept concept you use for any different fulfillment ads. Um, kind of

the just the like authenticity of having a small family holding a sign with the main offer. And you'll know like what

your winning offer is based on like what's working right now in the market. And it's obviously your job to figure

that out. But for the most part, I can just tell you right now, it's probably going to be price related. And you can

ask Claw to figure out exactly what that price is for your specific niche. Yeah. Like this is a simple ad and I would

honestly get rid of some of this stuff on the bottom and maybe add some proof on here to make it a little bit

stronger. But this is what I mean. It's like it's this easy to make simple ads. So let's try another one. Let's try the

B TOC ad or client fulfillment ad that we just created with Claude. Okay, so here's exactly what I mean. Like the

this ad will absolutely crush in just about any home improvement niche. Picture of a small family with a sign

like a yard sign type of thing. You can even add the brand of the company that you're working with on there as well as

pictures of fresh jobs and social proof. It's like these are the type of ads that will crush and it literally took less

than 5 minutes to make them. So that is how you make ads for fulfillment and that's just how you make picture ads in

general. Use some kind of generator like Higsfield and these are cheap creditwise. Like I didn't even put a

dent in my credits. Um so that's how I make picture creatives. Now when it comes to copywriting, copy is important

but creative is everything right? You should be focusing like 99% of your energy on creative, okay?

And never really test out copy. In my opinion, you should probably just use copy, like one copy for just about

everyone. So, a general framework for copy is having a call out. So, roofers or, you know, area homeowners with a

nice emoji. Keep it whatever your audience is, pain points, offer and benefits, and then CTA. So, call out.

This is right here. pain points, offer/benefits, and you know, learn more scarcity, etc.

If you want to just simply crank out some winning copy for whether it's you or your clients, whatever it is, for

service delivery, use this prompt here. And for client acquisition, use this prompt here. So, the way you'd actually

go about using this is super simple. You could literally just go ahead and say, you know, copy this in full,

send this to Claude, and it's going to basically tell you everything that you need to know to make winning copy. Once

you make a winning copy, like I recommend just keeping with it. And more importantly as well, like you can create

your own copy for client, you know, delivery, whatever. But I would also recommend looking at what other people

are running that have been running it for a year plus. And that's usually like the most proven tactics. So, if I go

back to Facebook ads library here and just look up like um neighbors or I guess like because

typically like the copy that I usually have people make has some kind of call out and that's what we're kind of

looking for with city area offer. Um so let's do like roof starting at roof starting. That'll probably give us

good example like what roofing ads are working based on the copy. Um yeah. So this is like the winning

winning copy for roofing that's always been around like this is the roofing ad that's been working really well for a

lot of people. So something similar to that. Now it's easy to find this type of stuff. You know another thing you can do

is write like homeowners and then go ahead and do way back. So like a year or more in terms of timeline