Brand Voice Guide Template for Small Teams and Solo Creators

  {"type":"doc","content":[{"type":"heading","attrs":{"level":1,"textAlign":"left"},"content":[{"text":"Brand Voice Guide Template for Small Teams and Solo Creators","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Use this template to define your brand's unique voice and style, ensuring consistent and authentic communication across all channels.","type":"text"}]},{"type":"heading","attrs":{"level":2,"textAlign":"left"},"content":[{"text":"1. Brand Personality","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Describe your brand’s core personality traits – how your brand would be perceived if it were a person.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Example traits: Friendly, Professional, Innovative, Approachable, Humorous","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Your brand’s specific traits: ","type":"text"},{"text":"(Fill in here)","type":"text","marks":[{"type":"italic"}]}]}]}]},{"type":"heading","attrs":{"level":2,"textAlign":"left"},"content":[{"text":"2. Tone of Voice","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Define the tone your brand uses to communicate, reflecting its personality and values.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Formal or informal?","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Casual, friendly, conversational, or authoritative?","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Energetic, calm, humorous, or serious?","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Your brand’s tone description: ","type":"text"},{"text":"(Fill in here)","type":"text","marks":[{"type":"italic"}]}]}]}]},{"type":"heading","attrs":{"level":2,"textAlign":"left"},"content":[{"text":"3. Do’s and Don’ts","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Guidelines for what to do and avoid when writing or speaking as your brand.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Do: Use clear, positive language","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Do: Be consistent with terminology and style","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Don’t: Use jargon or complicated words unnecessarily","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Don’t: Adopt a tone that feels insincere or overly salesy","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Your brand’s specific do’s and don’ts: ","type":"text"},{"text":"(Fill in here)","type":"text","marks":[{"type":"italic"}]}]}]}]},{"type":"heading","attrs":{"level":2,"textAlign":"left"},"content":[{"text":"4. Preferred Vocabulary","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"List words and phrases your brand prefers to use, as well as those to avoid.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Preferred words/phrases:","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"(Add your brand’s preferred vocabulary here)","type":"text","marks":[{"type":"italic"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Words/phrases to avoid:","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"(Add words or phrases to avoid here)","type":"text","marks":[{"type":"italic"}]}]}]}]},{"type":"heading","attrs":{"level":2,"textAlign":"left"},"content":[{"text":"5. Formatting Rules","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Outline formatting preferences to maintain visual consistency in your content.","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Preferred use of headings and subheadings","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Bullet points vs. numbered lists","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Use of bold, italics, and other emphasis","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Capitalization rules","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Your brand’s formatting guidelines: ","type":"text"},{"text":"(Fill in here)","type":"text","marks":[{"type":"italic"}]}]}]}]},{"type":"heading","attrs":{"level":2,"textAlign":"left"},"content":[{"text":"6. Examples of On-Brand vs. Off-Brand Content","type":"text"}]},{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"Use these examples to illustrate the difference between content that fits your brand voice and content that does not.","type":"text"}]},{"type":"heading","attrs":{"level":3,"textAlign":"left"},"content":[{"text":"On-Brand Example","type":"text"}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"(Insert an example of content that perfectly reflects your brand voice here)","type":"text","marks":[{"type":"italic"}]}]}]},{"type":"heading","attrs":{"level":3,"textAlign":"left"},"content":[{"text":"Off-Brand Example","type":"text"}]},{"type":"blockquote","content":[{"type":"paragraph","attrs":{"textAlign":"left"},"content":[{"text":"(Insert an example of content that does not align with your brand voice here)","type":"text","marks":[{"type":"italic"}]}]}]}]}